'Fat Femme Mafia' Promote Self-Esteem, Body Image
Christina Butty — June 3, 2009 — Pop Culture
References: myspace
Self described as professional fat people, Torontonian performers Fat Femme Mafia create awareness and promote positive space through their fun lyrics about lesbian life.
Through their whimsical rap songs, Liz and Chelsey explore body image and self-esteem issues, all while giving the audience a great show.
The following video show the Fat Femme Mafia dancing, a hint of what is to come at their shows.
Implications - With many consumers feeling pressure to conform to near-impossible beauty standards, companies that recognize other forms of attractiveness are sure to benefit. Instead of using models and advertisements with conventional attractive looks, industries can present a variety of appearances that will address a growing consumer need for more realistic beauty norms.
Through their whimsical rap songs, Liz and Chelsey explore body image and self-esteem issues, all while giving the audience a great show.
The following video show the Fat Femme Mafia dancing, a hint of what is to come at their shows.
Implications - With many consumers feeling pressure to conform to near-impossible beauty standards, companies that recognize other forms of attractiveness are sure to benefit. Instead of using models and advertisements with conventional attractive looks, industries can present a variety of appearances that will address a growing consumer need for more realistic beauty norms.
Trend Themes
1. Alternative Beauty Norms - Opportunity for industries to cater to growing consumer demand for more realistic and diverse beauty norms.
2. Body Positivity Movement - Growing trend of promoting self-esteem and positive body image, creating opportunities for brands to align with this movement and offer products/services that support it.
3. Inclusive Representation - Demand for industries to showcase diverse appearances in advertising and media, presenting models and images that reflect a wider range of beauty standards.
Industry Implications
1. Fashion Industry - Opportunity to embrace alternative beauty norms and include a variety of body types in fashion campaigns and runway shows.
2. Beauty Industry - Opportunity to expand product offerings and marketing strategies to cater to the body positivity movement, promoting self-esteem and celebrating diversity in beauty.
3. Entertainment Industry - Opportunity to support the body positivity movement by producing and promoting content that showcases diverse appearances and challenges conventional beauty standards.
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