The ORAL I.V. Rapid Hydration Activator Shot Supports Recovery
Michael Hemsworth — July 4, 2017 — Lifestyle
References: trndmonitor
The majority of beverages for hydration are filled with unwanted ingredients, so the ORAL I.V. Rapid Hydration Activator shot is formulated to help offer only what you need to stay hydrated. Containing only purified water and a blend of electrolytes with trace minerals, the hydration shot is intended to be consumed in addition to water to help increase your hydration capabilities.
More consumers are partaking in workouts and outdoor activities, which has increased demand for supplements and products that help to ensure you stay as nutritionally supported as possible. The ORAL I.V. Rapid Hydration Activator shot is an example of this with a recipe that contains no sugar, caffeine or other stimulants in order to satisfy the shift towards clean consumption.
More consumers are partaking in workouts and outdoor activities, which has increased demand for supplements and products that help to ensure you stay as nutritionally supported as possible. The ORAL I.V. Rapid Hydration Activator shot is an example of this with a recipe that contains no sugar, caffeine or other stimulants in order to satisfy the shift towards clean consumption.
Trend Themes
1. Clean Hydration - With consumers shifting towards clean consumption, disruption opportunities are available for brands to offer hydration products without unwanted ingredients.
2. Supplemental Hydration - As demand for supplements and nutritional support increases, there is a trend towards products like the ORAL I.V. Rapid Hydration Activator shot that offer a specific function for hydration.
3. Outdoor Activity Hydration - The rise in outdoor activities and exercise has created a trend for specialized hydration products, where innovation opportunities exist for brands to cater to this market.
Industry Implications
1. Sports Nutrition - Disruptive innovation opportunities are available in the sports nutrition industry for brands to create hydration products for athletes that are clean, functional and specific to supporting performance.
2. Outdoor Recreation - In the outdoor recreation industry, there is a need for hydration products that are easy to transport but also provide the necessary nutrition and hydration for outdoor adventurers, presenting an opportunity for innovation.
3. Functional Beverages - There is a growing demand for functional beverages that serve a specific purpose beyond just hydration, leaving room for disruptive innovation in this industry that caters to consumers looking for added health benefits and support.
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