BODYARMOR Flash I.V. is Optimized for Faster Replenishment
Laura McQuarrie — June 21, 2023 — Lifestyle
References: drinkbodyarmor & businesswire
BODYARMOR Flash I.V. is the first-ever rapid rehydration beverage from BODYARMOR Sports Nutrition and it was scientifically formulated for fast absorption and replenishment without compromising on taste. These bottled beverages are hydrating and useful for quickly delivering just the right balance of carbohydrates and electrolytes. Fans of the brand will already be familiar with the coconut water base from the brand's BODYARMOR Sports Drink and BODYARMOR Flash I.V. is said to have more electrolytes than the competition, plus the added benefits of zinc and vitamins without artificial flavors, sweeteners or dyes.
In a 20-ounce square bottle, there are more than 2,200mg of electrolytes for rehydration and recovery in palate-pleasing flavors like Grape, Strawberry Kiwi, Orange and Tropical Punch. "Consumers want products that not only work hard for them but actually taste good too," says BODYARMOR Sports Nutrition CEO, Federico Muyshondt, "We’re confidently entering this category because we know that Flash I.V. tastes better than any other rapid hydration product out on the market today.”
In a 20-ounce square bottle, there are more than 2,200mg of electrolytes for rehydration and recovery in palate-pleasing flavors like Grape, Strawberry Kiwi, Orange and Tropical Punch. "Consumers want products that not only work hard for them but actually taste good too," says BODYARMOR Sports Nutrition CEO, Federico Muyshondt, "We’re confidently entering this category because we know that Flash I.V. tastes better than any other rapid hydration product out on the market today.”
Trend Themes
1. Rapid Rehydration - Opportunity for developing innovative rapid rehydration products for consumers seeking fast absorption and replenishment.
2. Hydrating Beverages - Growth potential in the market for beverages that provide the right balance of carbohydrates and electrolytes for quick hydration.
3. Electrolyte Enhancement - Demand for products with added electrolytes, such as zinc and vitamins, for enhanced benefits and improved replenishment.
Industry Implications
1. Sports Nutrition - Disruptive innovation opportunities in the sports nutrition industry to develop rapid rehydration products for athletes and fitness enthusiasts.
2. Beverage Manufacturing - Innovation opportunities in the beverage manufacturing industry to create hydrating beverages with optimal taste and rehydration properties.
3. Functional Drinks - Growth potential in the functional drinks industry for electrolyte-enhanced products that offer hydration and additional health benefits.
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