The Ralph Lauren Winter Escape on Roblox Has Officially Launched
Niko Pajkovic — December 8, 2021 — Tech
References: corporate.ralphlauren & businesswire
American fashion label Ralph Lauren has announced the launch of The Ralph Lauren Winter Escape on Roblox, a unique holiday-themed experience that allows fans of the brand to explore the world of Ralph Lauren through the metaverse. The brand will also launch an exclusive gender-neutral digital clothing collection in conjunction with the new Roblox space, highlighting its commitment to digital innovation.
The Ralph Lauren Winter Escape experience will be set within a snowy mountain environment and will offer Roblox users the opportunity to engage in a variety of winter activities, including ice skating, sipping custom-made hot chocolate, toasting marshmallows, and partaking in a holiday treasure hunt. At the center of the new Roblox space will be a massive Christmas tree that the global Roblox community can decorate.
“Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers," said Alice Delahunt, Chief Digital & Content Officer, Ralph Lauren.
Image Credit: Ralph Lauren
The Ralph Lauren Winter Escape experience will be set within a snowy mountain environment and will offer Roblox users the opportunity to engage in a variety of winter activities, including ice skating, sipping custom-made hot chocolate, toasting marshmallows, and partaking in a holiday treasure hunt. At the center of the new Roblox space will be a massive Christmas tree that the global Roblox community can decorate.
“Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers," said Alice Delahunt, Chief Digital & Content Officer, Ralph Lauren.
Image Credit: Ralph Lauren
Trend Themes
1. Holiday-themed Metaverse Spaces - Holiday-themed metaverse spaces present an opportunity for brands to engage with fans and offer unique digital experiences.
2. Gender-neutral Digital Clothing Collections - The rise of gender-neutral digital clothing collections allows brands to expand and diversify their offerings and reach a wider audience.
3. Virtual Treasure Hunts - Virtual treasure hunts offer an engaging and interactive way for brands to connect with customers and reward them for their loyalty.
Industry Implications
1. Fashion - The fashion industry can utilize metaverse spaces and digital clothing collections to stay relevant and reach new audiences.
2. Technology/gaming - The gaming industry can offer sponsored virtual experiences and activities within their games, providing new revenue streams and engagement opportunities.
3. Marketing/advertising - Marketers and advertisers can leverage virtual treasure hunts and other gamification tactics to build brand awareness and reward customer engagement.
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