Roblox Gets a Mariah Carey-Backed ‘Winter Wonderland’ Experience
References: roblox & retailtechinnovationhub
Mariah Carey’s Winter Wonderland is a virtual metaverse-based “[...] way to connect with the iconic artist and enjoy her music together with friends and family.” During the month of December, a holiday treasure hunt, virtual item drops, and Christmas-ready Livetopia homes will be available, culminating with virtual performances by Carey herself. The star will perform old and new songs, including All I Want For Christmas Is You as the finale.
“Christmas is my absolute favourite time of the year. This year, I wanted to do something different to ring in the holiday season,” says Carey, “My kids and I live for Roblox, and we couldn't be more excited to be creating this festive metaverse experience for everyone.”
The Roblox event will also tap beauty brand eos, which is known globally for its round, egg-shaped lip balms. This is the brand’s first metaverse activation.
Image Credit: Roblox, Relentlo
“Christmas is my absolute favourite time of the year. This year, I wanted to do something different to ring in the holiday season,” says Carey, “My kids and I live for Roblox, and we couldn't be more excited to be creating this festive metaverse experience for everyone.”
The Roblox event will also tap beauty brand eos, which is known globally for its round, egg-shaped lip balms. This is the brand’s first metaverse activation.
Image Credit: Roblox, Relentlo
Trend Themes
1. Virtual Concerts - Brands can partner with virtual platforms to bring music experiences to a global audience, creating opportunities for immersive and innovative concerts.
2. Holiday-themed Experiences - Businesses can leverage festive seasons and holidays to create immersive virtual experiences, tapping into the increased demand for fun and interactive events.
3. Cross-industry Collaborations - Brands from different industries can come together to create unique experiences for consumers, opening up opportunities to reach new audiences and markets.
Industry Implications
1. Entertainment - The entertainment industry can leverage virtual platforms and gamification to create interactive and immersive experiences for audiences worldwide.
2. Beauty - Beauty brands can tap into the virtual world to create unique activations and reach a younger, tech-savvy audience.
3. Music - Musicians and music companies can partner with virtual platforms to reach new audiences, monetize content, and create innovative and unique concert experiences.
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