Morrisons' Colorful Roses Support the LGBTQ+ Community
Laura McQuarrie — February 6, 2019 — Social Good
References: my.morrisons & yorkshirepost
When most people think of roses for Valentine's Day, they associate the holiday with classic red roses but Morrisons is launching Rainbow Roses this year in support of the LGBTQ+ community and all kinds of love. The colorful, limited-edition roses are set to be available just before February 14th and will help to support The Albert Kennedy Trust, a LGBTQ+ youth homeless charity.
The Rainbow Roses developed by florists from Morrisons have been dyed with colored water in such a way that each petal shows off the colors of the rainbow. While red roses have come to be known as a symbol of romantic love, the Rainbow Rose has been designed so that it can be given by anyone to anyone, and support a worthy cause in the process.
The Rainbow Roses developed by florists from Morrisons have been dyed with colored water in such a way that each petal shows off the colors of the rainbow. While red roses have come to be known as a symbol of romantic love, the Rainbow Rose has been designed so that it can be given by anyone to anyone, and support a worthy cause in the process.
Trend Themes
1. Rainbow Roses - The use of dyed rainbow roses for special occasions and support of charitable causes presents an opportunity for floral companies to tap into the growing demand for inclusive and meaningful gift options.
2. LGBTQ+ Support - The rising trend of businesses supporting LGBTQ+ causes and communities creates opportunities for brands to show their commitment to inclusivity and attract socially conscious consumers.
3. Limited-edition Products - The introduction of limited-edition, specially designed products for specific occasions like Valentine's Day provides opportunities for brands to generate buzz, increase sales, and connect with consumers on an emotional level.
Industry Implications
1. Floral Industry - The development and marketing of colorful, inclusive rose varieties offer disruptive innovation opportunities to florists aiming to differentiate themselves and appeal to diverse customer segments.
2. Charity Sector - The collaboration between businesses and charitable organizations, such as supporting LGBTQ+ youth homeless charities, presents opportunities for innovative fundraising efforts and expanded social impact.
3. Gift and Retail Industry - The creation of limited-edition products that align with meaningful causes can provide disruptive innovation opportunities for retailers to differentiate themselves, attract socially conscious consumers, and drive sales.
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