The Rag & Bone JEAN Fit Room Introduces 360 Degree Views
Jordy E — October 26, 2012 — Pop Culture
References: rag-bone & fashionotes
The Rag & Bone JEAN Fit Rooms is the latest online feature to come of the current denim label. Rag & Bone's interactive shopping techniques have been essential to its success. As the brands market is mostly young, it has deliberately tailored its campaigns to suit the needs of its tech savvy audience.
This online change room allows women to get a 360 degree view of Rag & Bone jeans. Short, concise videos follow models as they walk and even jump around in the pants, demonstrating how the cuts and fabric move with the women.
Rag & Bone co-founder David Neville places emphasis on the live effects of the clips, "Seeing girls in motion really helps illustrate the fit." The concept will improve the company's approaches to retail.
This online change room allows women to get a 360 degree view of Rag & Bone jeans. Short, concise videos follow models as they walk and even jump around in the pants, demonstrating how the cuts and fabric move with the women.
Rag & Bone co-founder David Neville places emphasis on the live effects of the clips, "Seeing girls in motion really helps illustrate the fit." The concept will improve the company's approaches to retail.
Trend Themes
1. Interactive Shopping Techniques - Using interactive shopping techniques can enhance the customer experience and boost sales for retail brands.
2. 360 Degree Views - Providing customers with 360 degree views of products can help them make more informed purchasing decisions and reduce returns.
3. Virtual Fitting Rooms - Implementing virtual fitting rooms can revolutionize the way customers try on clothes, saving time and enhancing convenience.
Industry Implications
1. Fashion Retail - Fashion retail brands can leverage interactive shopping techniques and virtual fitting rooms to stay ahead in the competitive market.
2. E-commerce - E-commerce platforms can integrate 360 degree views and virtual fitting rooms to provide a more immersive and realistic online shopping experience.
3. Technology Solutions - Companies specializing in developing virtual fitting room technologies can disrupt the retail industry and offer innovative solutions to brands.
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