'Radioactive' in Surface Magazine is Hypercolor Hot
Marissa Brassfield — October 31, 2009 — Fashion
References: herringandherring & thefashionisto
This editorial 'Radioactive' in Surface Magazine is a stellar bridge between high-end fashion photography and more guerrilla neon 80s shoots. The Herring & Herring pictorial was shot for Surface's 'Avant Guardian' November 2009 issue, according to the Fashionisto, and was styled by Katie Collins.
It's hard to see their faces in this spread, but 'Radioactive' in Surface Magazine features models Sean Harju and Valeryia Melnik clad in all Gucci.
Implications - Brands seeking to earn credibility with consumers would be wise to feature advertising that looks more like a fun and friendly photoshoot than a high-fashion marketing campaign. By appearing as though the advertising could have been taken by any group of friends engaged in a social activity, the brand engenders goodwill with consumers who like to envision themselves in advertisements.
It's hard to see their faces in this spread, but 'Radioactive' in Surface Magazine features models Sean Harju and Valeryia Melnik clad in all Gucci.
Implications - Brands seeking to earn credibility with consumers would be wise to feature advertising that looks more like a fun and friendly photoshoot than a high-fashion marketing campaign. By appearing as though the advertising could have been taken by any group of friends engaged in a social activity, the brand engenders goodwill with consumers who like to envision themselves in advertisements.
Trend Themes
1. Guerrilla Fashion Shoots - Opportunity for fashion brands to create advertising campaigns that resemble fun and friendly photoshoots, building credibility with consumers.
2. Hypercolor Fashion - Emerging trend of using neon and vibrant colors in high-end fashion photography, providing an opportunity for designers to experiment with bold and eye-catching visuals.
3. Avant-garde Styling - Growing trend of incorporating unconventional and experimental styling in fashion editorials, allowing brands to push creative boundaries and capture audience attention.
Industry Implications
1. Fashion Photography - Adoption of guerrilla-style photoshoots and use of vibrant colors in fashion editorials can lead to innovative approaches in the fashion photography industry.
2. Fashion Advertising - By embracing fun and friendly photoshoots in advertising campaigns, fashion brands have the potential to disrupt traditional high-fashion marketing strategies and appeal to consumers.
3. Fashion Design - The rise of avant-garde styling in fashion editorials presents an opportunity for designers to explore unconventional aesthetics and challenge conventional fashion norms.
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