The Radio Kiss FM Ad Campaign Brings Tapes to Life
Luisa Amanda Gomes — April 27, 2010 — Marketing
References: adsoftheworld & advertlover
The Radio Kiss FM ad campaign is funny and clever take on the classic rock gods and their method of musical distribution during their time of melodic glory.
The advertising agency Lua Branca has taken the old cassette tapes and styled them as legendary rock legends from Kiss (which also happens to be the name of the radio station), like Gene Simmons, Paul Stanely and Peter Criss.
The slogan then reads, "The radio station that surprises you with the all-time classics."
Well, listening to Kiss is always a nice surprise, so this ad campaign gets two thumbs from me!
The advertising agency Lua Branca has taken the old cassette tapes and styled them as legendary rock legends from Kiss (which also happens to be the name of the radio station), like Gene Simmons, Paul Stanely and Peter Criss.
The slogan then reads, "The radio station that surprises you with the all-time classics."
Well, listening to Kiss is always a nice surprise, so this ad campaign gets two thumbs from me!
Trend Themes
1. Nostalgia Marketing - Opportunities for businesses to create advertising campaigns that evoke feelings of nostalgia in customers and leverage vintage technology and cultural icons in new and unique ways.
2. Humanizing Brands - Creative chances for companies to personify their brand and products through unique advertising campaigns that connect them with customers on a deeper, more emotional level.
3. Retromania - A growing trend of consumers seeking out and embracing retro and vintage items and experiences, providing opportunities for businesses to tap into this trend and attract customers with nostalgic products and marketing strategies.
Industry Implications
1. Marketing and Advertising - Innovative disruptions in traditional marketing strategies, creating opportunities for companies to connect with consumers on a more personal level and stand out from competitors.
2. Media and Entertainment - Opportunities for media and entertainment companies to tap into the trend of retromania and nostalgia marketing to revive and repackage vintage content in fresh and exciting ways.
3. Consumer Goods and Retail - Opportunities for consumer goods and retail companies to capitalize on the growing disposable income of nostalgia-hungry consumers seeking out retro and vintage items and experiences.
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