Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
Katherine Pendrill — June 20, 2017 — Business
In honor of Pride Month, the smart luggage brand Raden set up a colorful pop-up shop inside LA's popular shopping destination The Grove. The pop-up not only showcases the brand's standout luggage, but it also helps give back to the LGBTQ community.
Timed to coincide with Pride Month 2017, the Raden pop-up was launched on June 5th and will run until June 28th. At the pop-up, guests will be able to shop the new smart luggage line form Raden, which comes with features such as Bluetooth and phone-charging capabilities. Each bag is also available in a variety of colorful shades that range from navy and hunter green, to red and sky blue.
I addition to showcasing its rainbow-hued luggage, Raden is also donating 20 percent of the proceeds from the pop-up shop to Outfest, which is a film festival that aims to share LGBTQ stories on the big screen.
Timed to coincide with Pride Month 2017, the Raden pop-up was launched on June 5th and will run until June 28th. At the pop-up, guests will be able to shop the new smart luggage line form Raden, which comes with features such as Bluetooth and phone-charging capabilities. Each bag is also available in a variety of colorful shades that range from navy and hunter green, to red and sky blue.
I addition to showcasing its rainbow-hued luggage, Raden is also donating 20 percent of the proceeds from the pop-up shop to Outfest, which is a film festival that aims to share LGBTQ stories on the big screen.
Trend Themes
1. Pride-themed Pop-ups - Businesses can start Pride Month themed pop-ups to support their LGBTQ+ customers
2. Smart Luggage Integration - Smart luggage brands can incorporate features that appeal to different LGBTQ+ travelers' needs
3. Socially Responsible Marketing - More companies are adopting socially responsible marketing campaigns to appeal to conscious consumers
Industry Implications
1. Retail - Retail companies can use Pride-themed pop-ups to attract more LGBTQ+ customers
2. Travel and Tourism - Smart luggage brands can develop products tailored to the needs and preferences of different LGBTQ+ travelers
3. Marketing and Advertising - Marketing and advertising agencies can help companies create social responsible campaigns aligned with their values and mission
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