‘Blackbird' African-American Searches
Cecilia Biemann — December 10, 2008 — Pop Culture
References: blackbirdhome & arstechnica
Blackbird, a new Mozilla-based browser, is the first web browser built specifically for African-Americans.
Blackbird is a customized version of Firefox 3 that tailors searches, news and a variety of other content to an African-American perspective, including a charity content channel called “Do Good” that connects users with African American-focused organizations.
Ed Young, CEO of 40A, Inc., the company behind the new race-tailored browser, believes that Blackbird will make the Internet better for the African-American community. “We want to offer a tool that makes it easier for this community to find resources that are geared more towards them,” he said.
At this stage Blackbird only works on Windows XP and Vista.
Blackbird is a customized version of Firefox 3 that tailors searches, news and a variety of other content to an African-American perspective, including a charity content channel called “Do Good” that connects users with African American-focused organizations.
Ed Young, CEO of 40A, Inc., the company behind the new race-tailored browser, believes that Blackbird will make the Internet better for the African-American community. “We want to offer a tool that makes it easier for this community to find resources that are geared more towards them,” he said.
At this stage Blackbird only works on Windows XP and Vista.
Trend Themes
1. Ethnicity-tailored Web Browsers - Developing web browsers customized to tailor searches, news, and other content for specific ethnicities could be a new direction for web developers.
2. Do Good Content Channels - Including charity channels like 'Do Good' that connect users with ethnic-focused organizations could become a trend in web browser development.
3. Culture-focused Technology - Creating technology that brings a unique cultural perspective to users could be a disruptive innovation opportunity for companies in the tech industry.
Industry Implications
1. Web Development - Web developers could explore developing customized web browsers tailored for specific ethnicities such as the newly launched 'Blackbird'.
2. Non-profit Organizations - Non-profit organizations could partner with web developers to create customized pages for their charity organizations to reach a specific demographic such as African-Americans.
3. Tech Industry - Tech companies could explore cultural-focused technology to create unique experiences and gain an early-mover advantage in the industry.
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