Hell Pizza is Advertising Easter Rabbit Pizza with Real Dead Rabbits
Laura McQuarrie — April 12, 2014 — Marketing
References: mirror & prexamples
HELL Pizza is known for its controversial ad campaigns and the new billboard it put up to announce its special Easter-edition rabbit pizza is definitely a shocker.
Adorable bunnies have become synonymous with Easter, but this ad by the Barnes Catmur & Friends agency certainly doesn't have happy bunnies twitching their noses and frolicking in fields with baby chicks. Instead, the shocking billboard's backdrop is entirely made from dead bunnies and the text on the ad loudly and proudly states that its pizza is "made from real rabbit, just like this billboard."
Although HELL Pizza has resorted to some shocking tactics in the past, this one is pretty appalling and there's no doubt that some animal rights groups will be up in arms about this. However, just as HELL Pizza seems to like, people will talk either way.
Adorable bunnies have become synonymous with Easter, but this ad by the Barnes Catmur & Friends agency certainly doesn't have happy bunnies twitching their noses and frolicking in fields with baby chicks. Instead, the shocking billboard's backdrop is entirely made from dead bunnies and the text on the ad loudly and proudly states that its pizza is "made from real rabbit, just like this billboard."
Although HELL Pizza has resorted to some shocking tactics in the past, this one is pretty appalling and there's no doubt that some animal rights groups will be up in arms about this. However, just as HELL Pizza seems to like, people will talk either way.
Trend Themes
1. Controversial Advertising Campaigns - This trend presents an opportunity for businesses to push boundaries and generate attention through provocative advertising tactics.
2. Ethical Consumerism - This trend highlights the growing consumer demand for products and services that align with their values, providing businesses the opportunity to differentiate themselves by promoting ethical practices.
3. Brand Awareness Through Shock Value - This trend showcases the effectiveness of shocking and controversial advertising in sparking conversations and increasing brand visibility.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to promote unique menu offerings and capture consumer attention through provocative advertising campaigns.
2. Animal Rights Activism - The animal rights activism industry can leverage controversial campaigns like this one to raise awareness about animal cruelty and advocate for ethical treatment.
3. Advertising and Marketing - The advertising and marketing industry can embrace disruptive advertising strategies that challenge societal norms and generate buzz for their clients.
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