Raaka Manufactures Chocolate Using Unroasted Beans
Tiana Reid — February 10, 2013 — Social Good
References: raakachocolate & facebook
Raaka is a social business and chocolate company that offers bars made using unroasted beans. The flavors, all of which are nut-free, organic, gluten-free and vegan, aren't like your typical Hershey bar. They've got vanilla rooibos, blueberry lavender, bourbon cask aged, black coffee and chocolate with sea salt among others.
The social component for Raaka stems from fair trade working conditions. Currently, they're attempting to make official their fair trade agreement with farmers based in Cap Haitien, Haiti. Now, they work with cocoa farmers in the Dominican Republic and Bolivia through organizational and cooperative partnerships where they pay $500 above the typical market price.
Contact Information
Raaka Chocolate website
Raaka on Facebook
Raaka on Twitter
The social component for Raaka stems from fair trade working conditions. Currently, they're attempting to make official their fair trade agreement with farmers based in Cap Haitien, Haiti. Now, they work with cocoa farmers in the Dominican Republic and Bolivia through organizational and cooperative partnerships where they pay $500 above the typical market price.
Contact Information
Raaka Chocolate website
Raaka on Facebook
Raaka on Twitter
Trend Themes
1. Ethical Sourcing - Opportunity for brands to focus on ethical sourcing practices and ensure fair trade working conditions.
2. Organic and Vegan Alternatives - Rise in demand for organic and vegan chocolate options, creating a market for innovative flavors and ingredients.
3. Socially Responsible Business - Growing interest in socially responsible business models that prioritize fair trade and cooperative partnerships.
Industry Implications
1. Chocolate Manufacturing - Opportunity for chocolate manufacturers to incorporate ethical sourcing practices and offer organic and vegan options.
2. Fair Trade - Opportunity for fair trade organizations to partner with cocoa farmers and promote fair trade agreements.
3. Social Impact - Opportunity for businesses to align with social impact initiatives and support ethical and sustainable practices in the chocolate industry.
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