Quitting Smoking Could Be Easier If Packs are Covered in This Color
Riley von Niessen — June 8, 2016 — Lifestyle
References: popphoto & designtaxi
Quitting smoking can be an extremely difficult task for those addicted to cigarettes. Companies promoting help guides and nicotine alternatives have found a lot of success in appealing to consumers looking to make a health-conscious change, however researchers are looking to help by providing information on what has been deemed the "ugliest color in the world."
An Australian marketing project defined this color as 'Pantone 448 C' -- a sickly color that's reminiscent of a sewer. The company gathered information from 1,000 smokers in order to figure out which color was the least appealing to them, which led them to name Pantone 448 C as the winner. With this information, the company plans to cover the packs of cigarettes in the color in hopes that it will lead to more people quitting smoking and aiding them in achieving a more health-positive lifestyle.
An Australian marketing project defined this color as 'Pantone 448 C' -- a sickly color that's reminiscent of a sewer. The company gathered information from 1,000 smokers in order to figure out which color was the least appealing to them, which led them to name Pantone 448 C as the winner. With this information, the company plans to cover the packs of cigarettes in the color in hopes that it will lead to more people quitting smoking and aiding them in achieving a more health-positive lifestyle.
Trend Themes
1. Anti-smoking Marketing - Incorporating unappealing colors and designs to cigarette packs can become a popular trend in anti-smoking marketing.
2. Consumer Behavior Analysis - Analyzing consumer preferences and behaviors towards colors can be a trend for different industries to develop marketing strategies that appeal to their target markets.
3. Health-conscious Products - The growing interest in health-conscious lifestyles can spark a trend for companies to create alternative products that cater to smokers who want to quit.
Industry Implications
1. Tobacco - The tobacco industry can use the information gathered from the anti-smoking project to innovate their marketing strategies and products by creating more appealing designs to avoid the use of Pantone 448 C.
2. Marketing - Marketing agencies can develop a trend for using consumer behavior analysis to create effective designs and color schemes for different products and services.
3. Health and Wellness - The health and wellness industry can use the trend of health-conscious products to create effective and innovative methods to aid people in quitting smoking.
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