Quilmes Beer Celebrates 120 Years in the Beer World
Amanda Chang — November 17, 2010 — Lifestyle
References: quilmes.ar & adsoftheworld
Quilmes Beer celebrates 120 years in the beer industry with this epic viral video. What makes this commercial unique is that it incorporates various beers from all over the world, inviting beer lovers everywhere to celebrate with Quilmes.
While some may see this as a poor marketing strategy to incorporate other competing companies, it can also be seen as a strong and diplomatic choice. Why not celebrate 120 years with the rest of the world?
Essentially, the commercial is fun, cute and creative as it invites everyone to watch as Quilmes Beer celebrates 120 years!
While some may see this as a poor marketing strategy to incorporate other competing companies, it can also be seen as a strong and diplomatic choice. Why not celebrate 120 years with the rest of the world?
Essentially, the commercial is fun, cute and creative as it invites everyone to watch as Quilmes Beer celebrates 120 years!
Trend Themes
1. International Collaboration Celebrations - Brands can capitalize on celebrating milestones by collaborating with other companies in the same industry from around the world.
2. Inclusive Marketing Campaigns - Companies can capitalize on diversity and inclusivity in their marketing campaigns to appeal to a wider audience.
3. Viral Video Marketing - Companies can leverage viral video marketing to gain attention and increase brand awareness.
Industry Implications
1. Alcohol and Beverage Industry - Brands in the alcohol and beverage industry can collaborate with other companies worldwide to celebrate milestones and promote inclusivity.
2. Marketing and Advertising Industry - Marketing and advertising firms can help companies capitalize on viral video marketing and create inclusive campaigns.
3. Social Media and Influencer Industry - Social media and influencer agencies can help companies leverage viral video marketing and collaborate with diverse influencers for inclusive campaigns.
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