Chipotle's New Quesabrisket is a Meaty Hybrid Dish
Katherine Pendrill — September 29, 2021 — Lifestyle
References: chewboom
Chipotle recently announced the debut of an exciting new menu item dubbed the 'Quesabrisket."
As you might have guessed from the name, the Quesabrisket is a cross between a quesadilla and brisket. More specifically, the dish consists of a Smoked Brisket Quesadilla paired with a trio of dipping sauces: Queso Blanco, Tomatillo-Red Chili Salsa, and Tomatillo-Green Chili Salsa. The brand is encouraging fans to try mixing the Queso Blanco and Tomatillo-Red Chili Salsa to create its latest menu hack, Spicy Queso. The new Spicy Queso dip boasts a bold and intense heat that pairs perfectly with the Quesabrisket.
The new Quesabrisket is available exclusively through the Chipotle app and Chipotle.com for a just a limited time now through October 31, 2021.
Image Credit: Chipotle
As you might have guessed from the name, the Quesabrisket is a cross between a quesadilla and brisket. More specifically, the dish consists of a Smoked Brisket Quesadilla paired with a trio of dipping sauces: Queso Blanco, Tomatillo-Red Chili Salsa, and Tomatillo-Green Chili Salsa. The brand is encouraging fans to try mixing the Queso Blanco and Tomatillo-Red Chili Salsa to create its latest menu hack, Spicy Queso. The new Spicy Queso dip boasts a bold and intense heat that pairs perfectly with the Quesabrisket.
The new Quesabrisket is available exclusively through the Chipotle app and Chipotle.com for a just a limited time now through October 31, 2021.
Image Credit: Chipotle
Trend Themes
1. Meaty Mashups - Opportunities for unique hybrid dishes that combine different types of proteins with existing menu items
2. Enhancing Customer Experience Through Digital Channels - Opportunities to offer exclusive menu items and promotions through online ordering channels to boost customer engagement and attract new customers
3. Innovative Dip Combinations - Opportunities to offer creative and customizable dipping sauce options for customers to experiment with and share on social media
Industry Implications
1. Fast Casual Dining - Brands can create exciting new menu items to attract customers and generate buzz through creative marketing campaigns
2. Food Delivery Services - Brands can use exclusive menu items as a way to promote and attract customers to their delivery services
3. Food Retail - Grocery stores and other food retailers can create pre-packaged versions of popular restaurant dishes to sell in-store and online
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