A&W Made an Exclusive Ring Using Quarter Pound Cod Sandwiches
Laura McQuarrie — February 7, 2024 — Fashion
References: restaurantmagazine
This Valentine's Day, A&W is inviting people to make their relationship “o-fish-ial” with a real diamond ring made from its new Quarter Pound Cod Sandwich. This one-of-a-kind jewelry design was made possible with LifeGem by extracting carbon from "the cremated remains of a half-dozen A&W Quarter Pound Cod Sandwiches." Mimicking the way diamonds form under heat and pressure, the exclusive ring tool shape.
While the A&W Quarter Pound Cod Sandwich will only be available at select locations across the nation until mid-April, the orange diamond is a tangible symbol of love that will last forever. Until February 14th, fans can enter for their chance to win the A&W Quarter Pound Cod Sandwich Diamond Ring and other jewelry designs A&W created with Timeless Treasures of Kentucky.
While the A&W Quarter Pound Cod Sandwich will only be available at select locations across the nation until mid-April, the orange diamond is a tangible symbol of love that will last forever. Until February 14th, fans can enter for their chance to win the A&W Quarter Pound Cod Sandwich Diamond Ring and other jewelry designs A&W created with Timeless Treasures of Kentucky.
Trend Themes
1. Sustainable Food Jewelry - Creating diamond rings from food waste to offer unique and eco-friendly jewelry options.
2. Food-based Experiential Marketing - Using food items to create exclusive jewelry pieces as a way to engage and excite customers.
3. Limited Edition Food Promotions - Creating buzz and driving consumer engagement through limited-time food items and accompanying giveaways.
Industry Implications
1. Food and Beverage - Exploring unconventional ways to repurpose food waste and create innovative products in the food industry.
2. Jewelry - Collaborating with food brands to create unique jewelry pieces that cater to a niche market and generate brand awareness.
3. Marketing and Advertising - Developing experiential marketing campaigns that utilize food items to create memorable and exclusive promotional offerings.
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