BurgerFi is Celebrating Couples on National Onion Ring Day
Laura McQuarrie — June 22, 2023 — Lifestyle
References: BurgerFi & restaurantmagazine
For National Onion Ring Day, BurgerFi is giving one lucky newly engaged couple the chance to win a free year's supply of onion rings. BurgerFi is a destination that's known for its beer-battered Jumbo Onion Rings and in the spirit of celebrating love, the fast-casual brand created an offer to surprise and delight newly engaged guests on one day in June.
One couple that gets engaged and puts “a ring on it” on National Onion Ring Day will have the chance to win a free year’s supply of Onion Rings, granted in the form of a gift card.
Fast food weddings have gained popularity as couples embrace unique and unconventional ways to celebrate their unions. In response, fast food brands are strategically appealing to engaged and newly married couples with creative marketing campaigns like this one, as well as themed promotions, custom packaging and unique experiences to capture the attention and loyalty of this growing market segment.
One couple that gets engaged and puts “a ring on it” on National Onion Ring Day will have the chance to win a free year’s supply of Onion Rings, granted in the form of a gift card.
Fast food weddings have gained popularity as couples embrace unique and unconventional ways to celebrate their unions. In response, fast food brands are strategically appealing to engaged and newly married couples with creative marketing campaigns like this one, as well as themed promotions, custom packaging and unique experiences to capture the attention and loyalty of this growing market segment.
Trend Themes
1. Fast Food Weddings - Disruptive innovation opportunity: Fast food brands can create specialized wedding packages and unique experiences for engaged and newly married couples.
2. Creative Marketing Campaigns - Disruptive innovation opportunity: Businesses can develop attention-grabbing and memorable marketing campaigns to target the growing market of engaged and newly married couples.
3. Themed Promotions - Disruptive innovation opportunity: Brands can create themed promotions and limited-time offers to attract the attention and loyalty of engaged and newly married couples.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Fast food chains can create specialized menus and promotions to cater to engaged and newly married couples.
2. Hospitality - Disruptive innovation opportunity: Hotels and resorts can offer wedding packages that include unique experiences and themed promotions for engaged and newly married couples.
3. Event Planning - Disruptive innovation opportunity: Event planning companies can specialize in organizing fast food-themed weddings and creative marketing campaigns for engaged and newly married couples.
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