Thorunn Arnadottir Integrates Technology with Fashion and Music
Simal Yilmaz — January 17, 2013 — Tech
QR Coded fashion is a new, but rapidly escalating phenomenon. The QR U? dress was worn by Icelandic artists Kali from the group Steed Lord and has been designed by Royal College of Art graduate Thorunn Arnadottir.
The dress includes QR coding crafted using Swarovski crystals for the QR code design, which smartphones are able to detect. The dress guides the smartphones to the groups website and other features that promote them.
The African beads and the tribal look of the dress are said to reference the online tribes analogized by social networks. "QR U? explores the juxtaposition of self promotion and personal privacy in this new environment,” says designer Arnadottir. This stunning dress is the epitome of cutting-edge with its integration the worlds of technology, fashion and music.
The dress includes QR coding crafted using Swarovski crystals for the QR code design, which smartphones are able to detect. The dress guides the smartphones to the groups website and other features that promote them.
The African beads and the tribal look of the dress are said to reference the online tribes analogized by social networks. "QR U? explores the juxtaposition of self promotion and personal privacy in this new environment,” says designer Arnadottir. This stunning dress is the epitome of cutting-edge with its integration the worlds of technology, fashion and music.
Trend Themes
1. QR Coded Fashion - The trend of integrating QR codes into fashion pieces to promote brands and connect with consumers creates opportunities for designer collaborations with tech companies.
2. Fashion-tech Integration - The increasing integration of fashion and technology presents disruptive innovation opportunities for companies to create products that seamlessly combine aesthetics and function.
3. Personalized Interaction - QR code technology allows consumers to interact with fashion pieces in a more personalized and unique way, opening up opportunities for companies to further enhance the customer experience.
Industry Implications
1. Fashion - Fashion companies can incorporate QR codes into product design to create unique, interactive experiences for consumers and promote their brand in an innovative way.
2. Technology - Tech companies can partner with fashion designers to create QR code-enabled garments and accessories that are fashionable and functional.
3. Music - Musicians and performers can use QR code-patterned fashion to promote their music and connect with fans in new, digitally-driven ways.
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