The 'Putpocketing' Campaign Aims to Make Brits Aware of Theft
Rahul Kalvapalle — March 22, 2014 — Marketing
References: crimestoppers-uk.org & thejrexpress
British crime-fighting organization Crimefighters launched an ingenious campaign using 'putpocketing' -- discreetly placing leaflets in people's pockets and personal belongings -- to inform the public about the dangers of pickpockets.
"Putpocketing" is often used by ad agencies looking to promote a product, but the irony of using "putpocketing" as a means of promoting pick-pocketing awareness is pretty commendable and hard-hitting.
Crimefighters designed a series of leaflets designed to look like personal valuables including wallets, smartphones and iPads. The leaflets were then craftily placed into people's pockets and bags by a former pickpocket and a pair of magicians hired by Crimefighters' ad agency.
The front of each leaflet contained an awareness message that informed the "putpocketing" "victim" of the dangers of pick-pockets. For example, one of the leaflets was designed to look like an iPad mini, and contained the words "If someone can get an iPad mini into your bag, they can get an iPad mini out." The words were designed to look like an iMessage alert.
The back of each leaflet offers a link to the Crimefighters website where people can view videos of pickpocketing techniques.
"Putpocketing" is often used by ad agencies looking to promote a product, but the irony of using "putpocketing" as a means of promoting pick-pocketing awareness is pretty commendable and hard-hitting.
Crimefighters designed a series of leaflets designed to look like personal valuables including wallets, smartphones and iPads. The leaflets were then craftily placed into people's pockets and bags by a former pickpocket and a pair of magicians hired by Crimefighters' ad agency.
The front of each leaflet contained an awareness message that informed the "putpocketing" "victim" of the dangers of pick-pockets. For example, one of the leaflets was designed to look like an iPad mini, and contained the words "If someone can get an iPad mini into your bag, they can get an iPad mini out." The words were designed to look like an iMessage alert.
The back of each leaflet offers a link to the Crimefighters website where people can view videos of pickpocketing techniques.
Trend Themes
1. Putpocketing Awareness - The use of putpocketing campaigns to inform the public about the dangers of pickpockets presents opportunities for innovative awareness tactics.
2. Disguised Marketing - The use of cleverly disguised leaflets designed to look like personal valuables opens up possibilities for creative and impactful marketing strategies.
3. Interactive Awareness - Including links to online resources on awareness leaflets provides an opportunity for interactive educational experiences for the public.
Industry Implications
1. Crime Prevention - The reverse pickpocketing campaign by Crimefighters highlights opportunities for innovative approaches to crime prevention and public safety.
2. Advertising and Marketing - The use of putpocketing as a marketing tool showcases potential disruptive innovation within the advertising and marketing industry.
3. Technology and Security - The creation of leaflets resembling personal valuables presents opportunities for advancements in technology and security measures.
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