The 'Put a Rang on It' Tumblr Envisions Celebrities as Redheads
Meghan Young — May 9, 2015 — Pop Culture
References: instagram & designtaxi
Put a Rang on It is a Tumblr site that's getting a lot of attention recently -- and not just the good kind. Created by Australian ad creative Nadia Ahmad, it's only natural that a site named after a derogatory term for redheads would come under heat. Yet Ahmad maintains that she isn't anti-ginger. Instead, the blog is meant to be another fun way to view such public figures as Justin Timberlake, Taylor Swift and Robert Downey Jr..
Although some of them look drastically different, it's interesting to note that the imaginary makeovers featured on Put a Rang on It aren't that jarring. Although shocking, some of the celebrities arguably look better as redheads. That even goes for Morgan Freeman, who's freckles work with the look.
Although some of them look drastically different, it's interesting to note that the imaginary makeovers featured on Put a Rang on It aren't that jarring. Although shocking, some of the celebrities arguably look better as redheads. That even goes for Morgan Freeman, who's freckles work with the look.
Trend Themes
1. Redhead Transformations - Disruptive innovation opportunity: Exploring unconventional hair color trends and creating a niche market for unique hair dye products or services.
2. Celebrity Makeover Mania - Disruptive innovation opportunity: Developing virtual makeover apps or platforms that allow users to digitally transform their appearance to resemble their favorite celebrities.
3. Reimagining Identity Through Imaginary Makeovers - Disruptive innovation opportunity: Creating platforms or campaigns that promote self-expression and exploration by encouraging individuals to imagine and embrace alternative versions of themselves through digital makeovers.
Industry Implications
1. Beauty & Personal Care - Disruptive innovation opportunity: Introducing innovative hair dye products or salon services that cater to unconventional hair color trends and style transformations.
2. Technology & Mobile Apps - Disruptive innovation opportunity: Developing virtual makeover apps or AR platforms that leverage AI and advanced image recognition technology to provide users with realistic celebrity-inspired makeovers.
3. Marketing & Advertising - Disruptive innovation opportunity: Creating experiential marketing campaigns or social media platforms that encourage individuals to explore their identities and express themselves creatively through imaginary makeovers.
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