This Puro Faitrade Coffee Campaign Urges You to Take a Break
Amelia Roblin — June 8, 2011 — Eco
References: mccannlowe.be & adsoftheworld
Your boss may think it unproductive to take a coffee break, but as this Puro Faitrade Coffee campaign points out, it would be a much better use of your time than the distractions you can get caught up in within your office.
Not only will a java jolt you out of your afternoon funk, it is apparently an action that can positively affect others beyond the borders of your building and even your country. Purchasing this brand of hot beverage reputedly contributes money and resources to small foreign coffee farmers and the preservation of rainforests. You may not find an excuse to exit the building, since the Puro Faitrade Coffee campaign by McCann Lowe markets a self-brew product, but you'll have to take the time to make it, keeping your from those reports a little longer.
Not only will a java jolt you out of your afternoon funk, it is apparently an action that can positively affect others beyond the borders of your building and even your country. Purchasing this brand of hot beverage reputedly contributes money and resources to small foreign coffee farmers and the preservation of rainforests. You may not find an excuse to exit the building, since the Puro Faitrade Coffee campaign by McCann Lowe markets a self-brew product, but you'll have to take the time to make it, keeping your from those reports a little longer.
Trend Themes
1. Sustainable Coffee Consumption - Opportunity for businesses to promote sustainable coffee options and support small foreign coffee farmers.
2. Employee Well-being Initiatives - Opportunity for businesses to encourage employees to take breaks and improve productivity through activities like having coffee breaks.
3. Conscious Consumerism - Opportunity for businesses to cater to consumers who prioritize purchasing products that contribute to social and environmental causes.
Industry Implications
1. Coffee Industry - Opportunity for coffee producers and retailers to promote fair trade coffee and emphasize the positive impact on farmers and the environment.
2. Employee Engagement and Wellness Industry - Opportunity for companies to offer employee well-being programs that encourage taking breaks, such as coffee breaks, to boost productivity and job satisfaction.
3. Sustainable and Ethical Products Industry - Opportunity for businesses to cater to conscious consumers by offering sustainable and ethical coffee options that support small coffee farmers and rainforest preservation.
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