Pure Organic Baked Crackers Come in Three Flavors
Michael Hemsworth — January 14, 2023 — Lifestyle
The Pure Organic baked crackers are being launched by the Kellogg-owned brand as a series of snack products for adults and kids alike to enjoy that promises to provide an additional touch of nutrition.
The crackers are crafted with a 100% real cheese blend with added veggies to make them a nutritious addition to any snack time. The product is also a source of vitamin D, and comes in three flavors to choose from including Parmesan Garlic, Double Cheddar and Garden Ranch. Priced at $4.49 per box, the crackers are launching at Kroger locations nationwide.
Brand Manager Janice Spurgeon spoke on the Pure Organic baked crackers saying, "We’re redefining the norm of snacking – first with our popular layered fruit bars and now with baked crackers – with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy.”
The crackers are crafted with a 100% real cheese blend with added veggies to make them a nutritious addition to any snack time. The product is also a source of vitamin D, and comes in three flavors to choose from including Parmesan Garlic, Double Cheddar and Garden Ranch. Priced at $4.49 per box, the crackers are launching at Kroger locations nationwide.
Brand Manager Janice Spurgeon spoke on the Pure Organic baked crackers saying, "We’re redefining the norm of snacking – first with our popular layered fruit bars and now with baked crackers – with a mission of creating treats that pay homage to old-school snacks while using quality ingredients for exceptional taste that the whole family can enjoy.”
Trend Themes
1. Hidden-vegetables Snacks - Opportunities to create more snack products that mask healthy ingredients, catering to consumers looking for both taste and nutrition.
2. Real-ingredients Snacks - Opportunities to innovate on snack products that use quality ingredients and showcase transparency in the production process to consumers.
3. Vitamin-enriched Snacks - Opportunities to develop more snack products that add nutritional value in the form of vitamins and minerals.
Industry Implications
1. Snack Foods - Companies can innovate in this industry by creating healthier snack options that taste as good as traditional, less healthy options.
2. Food Manufacturing - There is an opportunity to create an entire line of snack products that feature real ingredients, are transparent in their production process and focused on wholesome nutrition.
3. Grocery Stores - Grocery stores can tap into the growing demand for healthier snack options by creating dedicated sections or endcaps featuring similar products.
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