The Pure Gold La Prairie Collection is Packaged in Brushed Metal
Laura McQuarrie — April 23, 2021 — Eco
References: laprairie & thezoereport
A brand that's revered for its luxury skincare solutions is introducing a refillable packaging system, or as the Pure Gold La Prairie collection calls them, "replenishments." The collection includes a trio of products: the Pure Gold Radiance Cream, Pure Gold Radiance Eye Cream and Pure Gold Radiance Concentrate, all of which are housed within a metal casing and cap. As Greg Prodromides, La Prairie Chief Marketing Officer, says, "Each creation’s brushed metal casing and cap are designed to be kept indefinitely. Only the delicate glass vials containing the formulas, once empty, are meant to be replaced by new ones."
Brands across all price points are investing in refillable packaging solutions that help to reduce waste and provide more value to consumers.
Brands across all price points are investing in refillable packaging solutions that help to reduce waste and provide more value to consumers.
Trend Themes
1. Refillable Luxury Skincare - The trend towards refillable packaging in luxury skincare presents an opportunity for brands to reduce waste and provide more sustainable options to consumers.
2. Sustainable Beauty - The move towards refillable packaging in the beauty industry is a reflection of the increasing importance of sustainability to consumers, providing an opportunity for brands to differentiate themselves with environmentally-conscious offerings.
3. Reusable Premium Product Packaging - The growth of refillable packaging in the luxury skincare sector suggests an opportunity for brands to create long-lasting, durable product packaging to be refilled time and again.
Industry Implications
1. Skincare - The skincare industry can benefit from incorporating refillable packaging into their offerings in order to create a more sustainable business model.
2. Beauty - The trend towards refillable packaging in the beauty industry presents an opportunity for brands to appeal to environmentally-conscious consumers and differentiate themselves in the market.
3. Luxury Goods - The introduction of refillable packaging options in the luxury beauty sector reflects the growing demand for sustainable premium goods and presents an opportunity for brands to cater to this market.
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