Purdys Luts'as Ihqelts’ Gift Box Has Charlene Johnny's Artwork
Michael Hemsworth — June 4, 2024 — Social Good
References: purdys & snackandbakery
The Purdys Luts'as Ihqelts’ Gift Box has been shown off by the chocolatier as a new product that showcases the artwork of Quw'utsun artist Charlene Johhny's artwork along some delicious treats.
The gift box starts off by showcasing the Indigenous artwork front and center that pays homage to the full moon, which the product is named after in Quw'utsun. The gift box features a variety of delicious chocolates alongside the limited-edition Blueberry & Nettle Leaf chocolate that was also created in collaboration with Johnny. The product will see $5 from every unit sold donated to the Indigenous-led nonprofit organization the Stqeeye’ Learning Society.
The Purdys Luts'as Ihqelts’ Gift Box is priced at $27 and is available now from the brand's shops and online, but only through June 30, 2024.
Image Credit: Purdys Chocolatier
The gift box starts off by showcasing the Indigenous artwork front and center that pays homage to the full moon, which the product is named after in Quw'utsun. The gift box features a variety of delicious chocolates alongside the limited-edition Blueberry & Nettle Leaf chocolate that was also created in collaboration with Johnny. The product will see $5 from every unit sold donated to the Indigenous-led nonprofit organization the Stqeeye’ Learning Society.
The Purdys Luts'as Ihqelts’ Gift Box is priced at $27 and is available now from the brand's shops and online, but only through June 30, 2024.
Image Credit: Purdys Chocolatier
Trend Themes
1. Collaborative Artwork Products - Artisans and brands uniting to create unique, culturally rich products reflect an increasing consumer interest in authenticity and narrative.
2. Culturally-specific Ingredients - Integrating traditional, region-specific ingredients like Blueberry & Nettle Leaf into gourmet products showcases the convergence of culinary arts and cultural heritage.
3. Socially-responsible Gifting - Consumers are gravitating towards products that contribute a portion of sales to nonprofit causes, blending philanthropy with everyday purchases.
Industry Implications
1. Artisanal Confections - The growing trend of artisanal chocolates highlights the demand for products that combine gourmet quality with unique, culturally significant elements.
2. Ethical Consumerism - There is a marked rise in consumer preference for brands that incorporate ethical initiatives and transparent philanthropy into their business models.
3. Cultural Collaborations - Industries that merge traditional art forms with modern products are tapping into a niche market that values heritage and storytelling.
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