Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day
Katherine Pendrill — March 24, 2019 — Lifestyle
In honor of National Puppy Day on March 23rd, Devils Backbone Brewery in DC hosted a cleverly named 'pup-up bar.' "Featuring actual pup-tenders, dog treat bar, dog caricaturist, adoptable rescue dogs, and DB dog swag," the canine-friendly event gave dog owners the perfect way to spoil their pooches.
Devils Backbone Brewery's pup-up bar was hosted at Midlands DC Beer Garden, which has a heated outdoor patio that is very dog-friendly. For those who attended, the brewery sent around five dog waiter—dubbed 'pup-tenders'—with beer-carrying vests to deliver each person's order. Guests were welcome to bring their dogs and there were even some adoptable pups there for those who came pooch-less.
Best of all a portion of all the proceeds from the Devils Backbone sales were donated to City Dogs Rescue.
Image Credit: Devils Backbone Brewery.
Devils Backbone Brewery's pup-up bar was hosted at Midlands DC Beer Garden, which has a heated outdoor patio that is very dog-friendly. For those who attended, the brewery sent around five dog waiter—dubbed 'pup-tenders'—with beer-carrying vests to deliver each person's order. Guests were welcome to bring their dogs and there were even some adoptable pups there for those who came pooch-less.
Best of all a portion of all the proceeds from the Devils Backbone sales were donated to City Dogs Rescue.
Image Credit: Devils Backbone Brewery.
Trend Themes
1. Pet-friendly Pubs - Businesses could explore the possibility of accommodating pets as a part of their brand identity.
2. Dog-centric Events - Hosting events specifically tailored to dog owners could help businesses attract a new target market.
3. Charitable Partnerships - Partnering with animal rescues or other charities can help businesses increase their social impact and attract socially conscious customers.
Industry Implications
1. Brewery and Pub Industry - Dogs have become an integral part of the craft beer culture, and businesses in this industry could potentially boost client loyalty by hosting dog-friendly events.
2. Pet Industry - The increasing number of pet owners opens up a plethora of opportunities in the pet care industry including facilities for pets, grooming and other related services.
3. Event Planning Industry - Event planners can benefit from hosting pet-oriented events, which may create a market niche, attracting an unexplored audience for themselves and their clients.
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