Walmart is Now Offering Sweet Pumpkin Spice Latte Muffins
Katherine Pendrill — September 14, 2018 — Lifestyle
References: theimpulsivebuy & brandeating
Love it or hate it, you can now enjoy the PSL in the form of a sugary sweet breakfast treat thanks to Walmart's new Pumpkin Spice Latte Muffins.
Sold under its Marketside Cafe Edition brand, Walmart has debuted Pumpkin Spice Latte Muffins. However, these aren't just any old pumpkin muffins. In addition to the sweet pumpkin bread, the inside of the muffin is also filled with a sweet cream cheese filling. The top is then coated in a cinnamon streusel topping for extra fall flavor. The chain is also rolling out other new muffin options, including Cinnamon Dolce Latte, Vanilla Latte, and Pumpkin Cream Cheese.
Though many have predicted the decline of pumpkin spice, it seems that the seasonal flavor is more beloved than ever before, and brands are keen to cash in while they still can.
Image Credit: The Impulsive Buy.
Sold under its Marketside Cafe Edition brand, Walmart has debuted Pumpkin Spice Latte Muffins. However, these aren't just any old pumpkin muffins. In addition to the sweet pumpkin bread, the inside of the muffin is also filled with a sweet cream cheese filling. The top is then coated in a cinnamon streusel topping for extra fall flavor. The chain is also rolling out other new muffin options, including Cinnamon Dolce Latte, Vanilla Latte, and Pumpkin Cream Cheese.
Though many have predicted the decline of pumpkin spice, it seems that the seasonal flavor is more beloved than ever before, and brands are keen to cash in while they still can.
Image Credit: The Impulsive Buy.
Trend Themes
1. Pumpkin Spice Products - In response to the popularity of pumpkin spice, brands are developing new and unique pumpkin spice products to capture consumer demand and stay ahead of competitors.
2. Creative Flavors and Combinations - Companies are experimenting with unique flavor combinations such as coffee-inspired muffins and stuffed muffins to intrigue customers and offer a new twist on classic treats.
3. Seasonal Offerings - Seasonal offerings continue to offer a powerful marketing opportunity for companies to promote new and exciting products that align with consumer preferences during specific times of the year.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage its R&D capabilities to develop new pumpkin spice-inspired products to capitalize on the popularity of the seasonal flavor.
2. Retail Industry - The retail industry has an opportunity to cater to consumers' seasonal preferences by offering new and exciting seasonal products and flavors like pumpkin spice latte muffins.
3. Packaged Goods Industry - The packaged goods industry can expand its product portfolio with new and unique flavors and combinations that cater to seasonal preferences, like pumpkin spice muffins, to boost sales and attract new customers.
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