Lindt is Introducing Limited-Edition Lindor Pumpkin Spice Chocolates
Laura McQuarrie — August 27, 2016 — Lifestyle
References: lindt & trndmonitor
In anticipation of the fall season, Lindt is releasing limited-edition pumpkin spice chocolate truffles. The autumnal chocolates combines a smooth milk chocolate outer with a gourmet melting pumpkin spice filling. The introduction of these truffle chocolates marks the first time Lindt has experimented with pumpkin spice-inspired flavors.
To help make consumers aware of the new treats for the fall season, Lindt is entering partnerships with creative studio Wells & Grace to share tips on how to make the most of fall, as well as Lark Hotels in New England to offer an special welcome service.
Inspired by the popularity of the Pumpkin Spice Latte, food and beverage brands are creating a variety of pumpkin spice products that include everything from cereals and donuts to nut butters and potato chips.
To help make consumers aware of the new treats for the fall season, Lindt is entering partnerships with creative studio Wells & Grace to share tips on how to make the most of fall, as well as Lark Hotels in New England to offer an special welcome service.
Inspired by the popularity of the Pumpkin Spice Latte, food and beverage brands are creating a variety of pumpkin spice products that include everything from cereals and donuts to nut butters and potato chips.
Trend Themes
1. Limited-edition Pumpkin Spice Products - Opportunity for food and beverage brands to create seasonal pumpkin spice variations of their products to cater to the fall season.
2. Collaborative Marketing Partnerships - Brands can form partnerships with creative studios and hospitality businesses to promote their fall-themed products and offer unique experiences to consumers.
3. Expanding Pumpkin Spice Flavor Range - Lindt's introduction of pumpkin spice chocolate truffles indicates a potential for expanding the pumpkin spice flavor into other product categories, creating opportunities for innovative flavor combinations.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to capitalize on the popularity of pumpkin spice by incorporating the flavor into their products.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands establish collaborative partnerships and develop creative campaigns to promote their seasonal products.
3. Hospitality - Hospitality businesses can collaborate with brands to offer exclusive fall-themed experiences, such as welcome services, to attract customers and enhance brand image.
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