Mars, Inc.'s New White Pumpkin Pie M&Ms are Now Available In Stores
Riley von Niessen — August 14, 2017 — Lifestyle
in order to get consumers into the fall spirit, Mars Inc. has officially launched its White Pumpkin Pie M&Ms, which can be purchased from participating retailers across the United States. Although the candies were made available in Walmart locations slightly earlier, the Pumpkin Pie M&Ms can now be picked up at grocery and convenience stores all over.
In order to maintain a fall aesthetic, Mars Inc. covers the exterior of the candies in autumnal colors, with brown, deep yellow, and cream comprising the individual candies that make up each package. Meanwhile, the white chocolate that fills the candies is flavored with elements of pumpkin pie spice, with hints of cloves and cinnamon being some of the most prominent.
In order to maintain a fall aesthetic, Mars Inc. covers the exterior of the candies in autumnal colors, with brown, deep yellow, and cream comprising the individual candies that make up each package. Meanwhile, the white chocolate that fills the candies is flavored with elements of pumpkin pie spice, with hints of cloves and cinnamon being some of the most prominent.
Trend Themes
1. Pumpkin Spice Flavoring - Opportunity for other companies to incorporate pumpkin pie spice flavoring into their own products, such as coffee, baked goods, and ice cream.
2. Seasonal Products - Opportunity to create more seasonal products that cater to specific holidays and events, such as Christmas-themed candy or Valentine's Day chocolates.
3. Color Themes - Opportunity for companies to use specific color themes in their products for marketing purposes and to create a recognizable brand image.
Industry Implications
1. Food and Beverage - Food and beverage companies can experiment with pumpkin spice flavoring and other seasonal flavors to create new products for the market.
2. Retail - Retail companies can take advantage of the increasing popularity of seasonal products like pumpkin-flavored candy to attract customers during specific times of the year.
3. Marketing and Advertising - Marketing and advertising companies can help businesses create effective seasonal marketing strategies and campaigns to promote their products in a memorable and engaging way.
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