Dole Suggests the Pineapple-O'-Lantern Amidst Pumpkin Shortages
Laura McQuarrie — October 20, 2021 — Lifestyle
References: dole & prnewswire
This year, there may be a pumpkin shortage at Halloween and high prices to reflect the demand for creating jack o' lanterns, so Dole Food Company is suggesting that people make carved pineapples instead. The Pineapple-O'-Lantern initiative helps to promote healthy eating with a delicious tropical fruit that provides a sweet alternative to pumpkins.
Dole is promoting the Pineapple Jack-O'-Lantern and Bountiful Fruit Salad with Orange-Mint Dressing, along with free pineapple Jack-O'-Lantern carving templates that can be downloaded online. "For years we've been encouraging fruit-loving families to try something new by carving a pineapple at Halloween and are now expanding our efforts in light of any possible pumpkin scarcity," says Melanie Marcus, RD, MA, Dole's nutrition and health communications manager.
Dole is promoting the Pineapple Jack-O'-Lantern and Bountiful Fruit Salad with Orange-Mint Dressing, along with free pineapple Jack-O'-Lantern carving templates that can be downloaded online. "For years we've been encouraging fruit-loving families to try something new by carving a pineapple at Halloween and are now expanding our efforts in light of any possible pumpkin scarcity," says Melanie Marcus, RD, MA, Dole's nutrition and health communications manager.
Trend Themes
1. Pineapple Jack-o'-lantern - The trend of carving pineapples as an alternative to pumpkins due to shortages presents an opportunity for food and grocery industries to create new pineapple-based Halloween products.
2. Healthy Halloween - As consumers prioritize health and wellness, the trend of replacing traditional Halloween treats with healthier options provides opportunities for the food and beverage and grocery industries to create new, healthy Halloween-inspired products.
3. DIY Halloween - As consumers look for ways to save money and personalize their Halloween experience, the trend of creating DIY decorations and costumes presents an opportunity for the craft and hobby industries to create DIY pineapple carving kits and templates.
Industry Implications
1. Food and Grocery - The shortage of pumpkins and trend of carving pineapples presents an opportunity for food and grocery industries to create new pineapple-based Halloween products.
2. Food and Beverage - The trend of replacing traditional Halloween treats with healthier options presents opportunities for the food and beverage industry to create new, healthy Halloween-inspired products.
3. Craft and Hobby - The trend of creating DIY decorations and costumes presents an opportunity for the craft and hobby industries to create DIY pineapple carving kits and templates.
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