The Dynamic Puma EvoSpeed Box Channels a Stealth Bomber Shape
Laura McQuarrie — January 6, 2014 — Fashion
References: everyoneassociates & thedieline
Everyone Associates designed a striking angular box for the Puma EvoSpeed sneakers. The box itself is an abstraction of a stealth bomber, that has taken on a faceted shape.
The shoebox design plays off the vibrant green coloring on the shoe and caries it through the type, detailing and container. The body of the shoebox is made with green acrylic with glowing edges. On its sides, the box is etched with details that are evocative of speed and dynamism.
The lid of the box wraps around the angular shape of the box and unfolds flat to reveal information about the Puma EvoSpeed, which is particularly clever, since the limited edition box designs were sent to the press.
The shoebox design plays off the vibrant green coloring on the shoe and caries it through the type, detailing and container. The body of the shoebox is made with green acrylic with glowing edges. On its sides, the box is etched with details that are evocative of speed and dynamism.
The lid of the box wraps around the angular shape of the box and unfolds flat to reveal information about the Puma EvoSpeed, which is particularly clever, since the limited edition box designs were sent to the press.
Trend Themes
1. Dynamic Shoebox Designs - The trend towards dynamic and abstract shoebox designs presents an opportunity for innovative packaging companies to differentiate themselves in the market.
2. Fashion-product Packaging Fusion - The fusion of fashion and product packaging presents a disruptive innovation opportunity for companies to create unique and memorable customer experiences.
3. Interactive Product Packaging - The trend towards interactive and informative product packaging creates opportunities for companies to engage with consumers in new and exciting ways.
Industry Implications
1. Packaging Design - The trend towards abstract and innovative shoebox designs represents an opportunity for packaging companies to create unique and memorable packaging solutions for their clients.
2. Fashion and Apparel - The fusion of fashion and product packaging presents a disruptive innovation opportunity for fashion and apparel companies to create unique and memorable customer experiences.
3. Marketing and Advertising - The trend towards interactive and informative product packaging creates opportunities for marketing and advertising companies to create engaging and memorable brand experiences for their clients' customers.
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