PUMA and STAPLE Join atmos Tokyo on a New Collection
PUMA and STAPLE work in collaboration with atmos Tokyo as the trio launches a new collection full of apparel and footwear options for the season. The wide range of goods taps into all contributing efforts and their specific expertise to create a concise new collection.
It is made up of a PUMA Suede VTG sneaker model, a graphic tee, and a pullover hoodie. Leading the range are the sneakers complete with a tumbled leather material throughout the upper in a grey color. It is then detailed with mismatching themes as the stripes on the right shoe are detailed in a contrasting black and the left side is detailed with a bold pink motif. STAPLE's pigeon emblem can be seen embroidered on the lateral side of the heel.
Image Credit: atmos Tokyo, hypebeast, instagram
It is made up of a PUMA Suede VTG sneaker model, a graphic tee, and a pullover hoodie. Leading the range are the sneakers complete with a tumbled leather material throughout the upper in a grey color. It is then detailed with mismatching themes as the stripes on the right shoe are detailed in a contrasting black and the left side is detailed with a bold pink motif. STAPLE's pigeon emblem can be seen embroidered on the lateral side of the heel.
Image Credit: atmos Tokyo, hypebeast, instagram
Trend Themes
1. Streetwear Collaborations - There is an opportunity for brands to merge expertise and create unique streetwear collections that appeal to a wider audience.
2. Graphic Detailing - Using graphic detailing on footwear and apparel can add a unique touch to products and increase their appeal to a younger demographic.
3. Mismatching Themes - Mismatching color themes and designs on products can create a distinct look that sets brands apart in the market.
Industry Implications
1. Apparel and Fashion - Apparel and fashion brands can collaborate with one another to create new collections that blend their unique styles and expertise.
2. Footwear - Footwear companies can incorporate graphic detailing and mismatching themes to create unique designs that appeal to a younger, streetwear-oriented audience.
3. Design and Branding - Design and branding agencies can work with fashion and footwear companies to create distinct and memorable branding elements, such as STAPLE's pigeon emblem, that can set them apart from competitors.
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