Thepukka Pies Family Favourite Range Includes Two Options
Michael Hemsworth — March 23, 2022 — Marketing
References: pukkapies & talkingretail
The Pukka Pies Family Favourite range are being launched by the brand in the UK to provide consumers with several new options to pick up when looking for an easy option to prepare for a midweek meal.
The pies come in two options including Beef & Vegetable and Chicken & Vegetable, which are both capable of being baked from frozen and ready to eat in just 35-minutes. The pies are crafted with puff pastry that's filled with premium ingredients and come with four per box to make them perfect for families to enjoy.
Head of Marketing and Innovation Rachel Cranston commented on the new Pukka Pies Family Favourite range saying, "The category needs food which delivers full-on flavour. Our research shows more than half of UK shoppers have negative perceptions of frozen food when it comes to taste and quality. This needs to change.”
The pies come in two options including Beef & Vegetable and Chicken & Vegetable, which are both capable of being baked from frozen and ready to eat in just 35-minutes. The pies are crafted with puff pastry that's filled with premium ingredients and come with four per box to make them perfect for families to enjoy.
Head of Marketing and Innovation Rachel Cranston commented on the new Pukka Pies Family Favourite range saying, "The category needs food which delivers full-on flavour. Our research shows more than half of UK shoppers have negative perceptions of frozen food when it comes to taste and quality. This needs to change.”
Trend Themes
1. Frozen Food Revival - This trend reflects the growing demand for frozen food options for easy and quick meal preparation with premium ingredients.
2. Family-friendly Convenience - This trend highlights the need for convenient, easy-to-prepare, and flavorful meals that cater to families' needs.
3. Premium Frozen Ingredients - This trend identifies the significant opportunity for frozen food manufacturers to experiment and use premium ingredients in their frozen food offerings.
Industry Implications
1. Frozen Food Manufacturing - This industry can capitalize on the growing demand for frozen food options by producing convenient, high-quality frozen food products.
2. Food Retail - This industry can tap into the trend of family-friendly convenience by offering a wide array of frozen food options that cater to different palates and dietary requirements.
3. Food Technology - This industry can innovate ways to prolong the shelf life of fresh, premium ingredients to meet the growing demand for premium frozen food offerings.
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