Pukka is Launching Two New Microwaveable Pies in the UK
Michael Hemsworth — September 25, 2021 — Marketing
References: pukkapies & retailtimes
These new Pukka microwaveable pies are being launched by the brand in the UK to provide consumers with an easy way to create a comforting meal from the comfort of home with minimal effort. The pies include the new Vegan Minced Steak & Onion Microwaveable Twin Pack and the Chicken & Bacon Microwaveable Twin Pack, which are both ready to eat in just four-minutes. Available now, the products speak to increasing demand for simple and easy to prepare midweek meals amongst busy consumer demographics.
Head of Marketing and Innovation at Pukka spoke further on the new microwaveable pies saying, "The pandemic has really shifted shopper views on frozen food, with the category growing +17% year-on-year. It’s clear that as a nation, we’re falling back in love with our freezers, so it was only right for us to offer people these popular Pukka recipes in our convenient frozen, microwaveable format, to make sure there’s a Pukka for everyone."
Head of Marketing and Innovation at Pukka spoke further on the new microwaveable pies saying, "The pandemic has really shifted shopper views on frozen food, with the category growing +17% year-on-year. It’s clear that as a nation, we’re falling back in love with our freezers, so it was only right for us to offer people these popular Pukka recipes in our convenient frozen, microwaveable format, to make sure there’s a Pukka for everyone."
Trend Themes
1. Microwaveable Frozen Pies - Opportunity to explore the frozen food industry and create new and innovative options for busy consumers.
2. Vegan Ready-to-eat Meals - Opportunity to tap into the increasing demand for plant-based meal options by offering convenient and tasty vegan frozen meals.
3. Convenient Midweek Meals - Opportunity to develop new products that cater to busy consumers who want easy and quick meal options during the week.
Industry Implications
1. Frozen Food - Disruptive innovation opportunities in creating new convenient and healthy frozen food options that cater to consumers' evolving needs and preferences.
2. Plant-based Food - Opportunities to innovate and expand the plant-based food industry by creating more accessible, convenient, and tasty vegan meal options.
3. Convenience Food - Opportunities to disrupt the convenience food industry by creating new and innovative products that cater to busy consumers who want healthy, easy, and quick meal options.
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