EQUII and Bridor Partnered for Protein Yeast Flour
Michael Hemsworth — September 26, 2024 — Lifestyle
References: equii & snackandbakery
EQUII and Bridor have announced a new partnership on a protein yeast flour that will see the brand's working together to help elevate the quality and nutritional profile of bakery products.
The partnership will see EQUII supplying Bridor with its protein-rich yeast flour that will be used to create an array of baked goods like sandwich carriers, dinner rolls, sliced bread for sandwiches, artisan loaves and more. The various baked goods will be offered across Bridor's network of foodservice clients and help them to offer products that are more in line with consumer demand for higher protein fare.
Co-Founder of EQUII Baljit Ghotra commented on the brand's partnership with Bridor saying, "We are excited to partner with Bridor, a company that shares our commitment to quality and innovation. This partnership will allow us to bring the benefits of yeast protein to a broader audience, offering delicious and nutritious options to bakeries and restaurant operators."
Image Credit: Equii / Bridor
The partnership will see EQUII supplying Bridor with its protein-rich yeast flour that will be used to create an array of baked goods like sandwich carriers, dinner rolls, sliced bread for sandwiches, artisan loaves and more. The various baked goods will be offered across Bridor's network of foodservice clients and help them to offer products that are more in line with consumer demand for higher protein fare.
Co-Founder of EQUII Baljit Ghotra commented on the brand's partnership with Bridor saying, "We are excited to partner with Bridor, a company that shares our commitment to quality and innovation. This partnership will allow us to bring the benefits of yeast protein to a broader audience, offering delicious and nutritious options to bakeries and restaurant operators."
Image Credit: Equii / Bridor
Trend Themes
1. Protein-enriched Baked Goods - The collaboration introduces a range of protein-enhanced baked goods, responding to the growing consumer demand for nutritious food options.
2. Nutritional Ingredient Innovations - The partnership showcases innovations in the use of yeast flour as a high-protein ingredient, enhancing the nutritional profile of everyday bakery items.
3. Collaborative Food Product Development - Joint ventures between companies like EQUII and Bridor highlight the trend of collaborative efforts to develop and introduce innovative food products into the market.
Industry Implications
1. Bakery - The bakery industry stands to benefit from introducing protein-rich ingredients, allowing them to cater to health-conscious consumers.
2. Foodservice - Foodservice providers can capitalize on offering these enhanced nutritional products to meet the evolving demands of their clientele.
3. Nutritional Foods - The move towards protein-enriched ingredients represents a significant opportunity within the nutritional foods industry to redefine standard offerings.
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