iwon organics' Puffs are a Light, Protein-Packed Snack
Laura McQuarrie — September 19, 2018 — Lifestyle
References: iwonorganics & instagram
High-protein chip brand 'iwon organics' is now introducing its new Protein Puffs, targeting active, health-conscious consumers of all ages who are seeking out a new kind of protein snack. The Protein Puffs in Cheddar Cheese, Red Pepper and Caramelized Onion flavors are made with a base of peas, rice flour and pea protein, offering a light yet nourishing snack that's organic, as well as free from gluten and GMO ingredients.
While there are many new puff snacks that have launched within the last year, this product from iwon organics sets itself apart for its high protein and fiber content—offering 10 grams of protein and five grams of fiber per serving. As many consumers are in search of better-for-you alternatives to potato chips, puffed snacks help to satisfy one's desire for a salty, crunchy snack in a healthy format.
While there are many new puff snacks that have launched within the last year, this product from iwon organics sets itself apart for its high protein and fiber content—offering 10 grams of protein and five grams of fiber per serving. As many consumers are in search of better-for-you alternatives to potato chips, puffed snacks help to satisfy one's desire for a salty, crunchy snack in a healthy format.
Trend Themes
1. High-protein Snacks - Developing innovative high-protein snacks that provide nourishment and satisfy consumer cravings for a healthy and convenient snack option.
2. Plant-based Puffs - Creating plant-based puff snacks that are gluten-free, GMO-free, and offer a lighter, more nutritious alternative to traditional potato chips.
3. Better-for-you Alternatives - Meeting the market demand for healthier snack options by developing innovative products that provide a satisfying, salty, and crunchy experience without sacrificing nutritional value.
Industry Implications
1. Snack Food Industry - Opportunity for companies to tap into the growing consumer demand for healthier snack options by developing plant-based, high-protein snacks that offer a satisfying crunch.
2. Health Food Industry - Disruptive innovation opportunity for health food companies to create innovative, plant-based snacks that are gluten-free, GMO-free, and high in protein and fiber.
3. Food Retail Industry - Opportunity for retailers to cater to health-conscious consumers by stocking shelves with high-protein, plant-based snack options as better-for-you alternatives to traditional snacks.
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