'Chapter 2' Favors a Soft Color Scheme for Its Protein Products
Laura McQuarrie — March 27, 2018 — Lifestyle
References: chapter2.fit & thedieline
Black is a commonly used color when it comes to protein powder packaging, especially as it conveys a sense of strength to strict gym-goers. The packaging for Chapter 2 designed by BTL Brands favors an entirely different approach that uses a soft set of colors and elegant, approachable imagery.
Chapter 2 aims to offer healthy protein supplements for "ordinary people" who are looking for an alternative to the majority of protein powder products that are packaged in a somewhat masculine and often times intimidating way. This protein powder packaging stands apart as a refreshing option that conveys its simplicity, clean nature and accessibility to the average consumer, without the artificial sweeteners, flavors and other undesirable ingredients that can be found in so many comparable products on the health supplement market.
Chapter 2 aims to offer healthy protein supplements for "ordinary people" who are looking for an alternative to the majority of protein powder products that are packaged in a somewhat masculine and often times intimidating way. This protein powder packaging stands apart as a refreshing option that conveys its simplicity, clean nature and accessibility to the average consumer, without the artificial sweeteners, flavors and other undesirable ingredients that can be found in so many comparable products on the health supplement market.
Trend Themes
1. Soft Color Schemes - There is an opportunity for protein powder brands to differentiate themselves by using soft and elegant color schemes in their packaging, appealing to a wider consumer base.
2. Approachable Imagery - Protein powder brands can create disruption by incorporating approachable and relatable imagery in their packaging, catering to the everyday consumer rather than just gym enthusiasts.
3. Clean Ingredients - An emerging trend in the protein powder industry is the demand for clean and natural ingredients, opening up opportunities for brands to differentiate themselves by offering healthier alternatives.
Industry Implications
1. Health Supplements - The health supplements industry can benefit from disruptive innovation opportunities by focusing on packaging and promoting protein powder products with softer color schemes and clean ingredients.
2. Fitness and Nutrition - Companies in the fitness and nutrition industry have the potential to disrupt the market by adopting approachable imagery in their protein powder packaging and catering to a wider consumer base.
3. Consumer Goods - The consumer goods industry can tap into the trend of elegant protein powder packaging by offering alternative options that appeal to average consumers, providing a more inclusive and accessible product experience.
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