You Fresh Naturals' Protein Popcorn Boasts a Pumpkin Spice Flavor
Laura McQuarrie — August 23, 2017 — Lifestyle
References: youfreshnaturals & packagingoftheworld
For the autumn season, You Fresh Naturals is expanding its collection of protein popcorn with an all-new Pumpkin Spice Pro Popped flavor. The pumpkin spice-flavored kettle corn snack boasts no artificial ingredients or colors, and includes 20 grams of protein per bag.
To differentiate its new Pumpkin Spice Pro Popped variety from other flavors in its assortment like Cheddar Cheese Protein, Sweet & Salty Protein and Cinnamon Crunch Protein, You Fresh Naturals opted for pouch packaging with a dark fall-themed color scheme.
The popularity of spiced pumpkin lattes has inspired food and beverage companies to adopt the flavor, resulting in the creation of everything from pumpkin spice pizzas and seasonal bagels to festive salad kits.
To differentiate its new Pumpkin Spice Pro Popped variety from other flavors in its assortment like Cheddar Cheese Protein, Sweet & Salty Protein and Cinnamon Crunch Protein, You Fresh Naturals opted for pouch packaging with a dark fall-themed color scheme.
The popularity of spiced pumpkin lattes has inspired food and beverage companies to adopt the flavor, resulting in the creation of everything from pumpkin spice pizzas and seasonal bagels to festive salad kits.
Trend Themes
1. Protein Snacks - The rise of high-protein snacks like You Fresh Naturals' Protein Popcorn indicates an opportunity to innovate and market similar nutritious snacks.
2. Seasonal Flavors - The popularity of seasonal flavors like pumpkin spice presents an opportunity for food and beverage companies to introduce new products that cater to customers' changing tastes.
3. Convenient Packaging - You Fresh Naturals' decision to use pouch packaging with a dark fall-themed color scheme for their Pumpkin Spice Pro Popped variety highlights the importance of convenient packaging that enhances the customer experience.
Industry Implications
1. Healthy Snacks - The rising demand for healthier snacks creates an opportunity for companies to develop products like high-protein popcorn that cater to health-conscious consumers.
2. Seasonal Foods - Food and beverage companies can capitalize on seasonal trends and flavors like pumpkin spice to introduce limited-edition products that generate excitement and drive sales.
3. Packaging - Companies specializing in packaging can offer innovative design solutions like themed pouch packaging that enhance product appeal and differentiate it from competitors.
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