The Proper No. Twelve Irish Apple Comes in Three Bottle Options
Michael Hemsworth — February 8, 2023 — Lifestyle
References: properirishapple & bevnet
The Proper No. Twelve Irish Apple whiskey has been debuted as a new spirit from the brand to deliver exceptional flavor for discerning fans to try out as a different take on a classic option. The spirit comes in 50ml, 750ml and one-liter bottles, and features a 70-proof profile that starts off with the brand's signature whiskey before being paired with crisp apple flavor. Sippers can also enjoy notes of oak, warm caramel and browned butter with a smooth finish to boot.
Chief Marketing Officer for Proximo Spirits Lander Otegui commented on the Proper No. Twelve Irish Apple whiskey saying, "Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category."
Chief Marketing Officer for Proximo Spirits Lander Otegui commented on the Proper No. Twelve Irish Apple whiskey saying, "Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+ year-old competitors. Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category."
Trend Themes
1. Flavored Whiskey Category - Creating new gold standards in the flavored whiskey category through innovative flavors such as apple and whiskey blend.
2. Product Diversification - Diversifying the product line with new flavors by blending the traditional whiskey flavor with unique fruits or herbs will help in capturing a wider market segment.
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Industry Implications
1. Alcoholic Beverage Industry - Innovating new flavors and blends in the alcoholic beverage industry will lead to higher sales and customer retention.
2. Whiskey Industry - Experimenting with unique blends of herbs, fruits, and spices will open new doors for innovation in the whiskey industry.
3. Craft Spirits Industry - Creating small batch craft spirits with unique flavors and blends will enable the craft spirits industry to carve out a niche for themselves and make a mark in the alcoholic beverage industry.
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