The ‘Make It Pop’ Promotional Campaign is Smart
Farida Helmy — February 11, 2014 — Lifestyle
References: farmdesign.net & thedieline
When it’s hot and humid, nothing feels better than an ice-cold popsicle; taking advantage of that, design firm Farm Design created fresh promotional campaign Make It Pop to impress their clients.
Reminiscent of hot summers and long fun days on the beach or pavilion, the simple yet vibrantly hued packaging used for the promotional campaign makes these delicious popsicles pop.
“We created a fun and delicious promotional piece to keep our clients cool during the scorching California heat. We were trying to think of something that our clients would eat up that uniquely captures the essence of the summer season,” says the design team at Farm House.
Using bold contemporary graphics and fun copy on a cooler designed to hold the popsicles (which are wrapped in infographic flavor labels,) the Make It Pop campaign is a genius way to keep clients thinking of you during the slower summer months.
Reminiscent of hot summers and long fun days on the beach or pavilion, the simple yet vibrantly hued packaging used for the promotional campaign makes these delicious popsicles pop.
“We created a fun and delicious promotional piece to keep our clients cool during the scorching California heat. We were trying to think of something that our clients would eat up that uniquely captures the essence of the summer season,” says the design team at Farm House.
Using bold contemporary graphics and fun copy on a cooler designed to hold the popsicles (which are wrapped in infographic flavor labels,) the Make It Pop campaign is a genius way to keep clients thinking of you during the slower summer months.
Trend Themes
1. Summer-themed Promotional Campaigns - Designing and offering promotional campaigns tailored towards summer is a way to leave an impact on clients, particularly during the summer months.
2. Unique Packaging Designs for Promotional Gifts - Creating particularly unique and stand-out packaging designs for promotional products is a way to make them more memorable and effective in leaving an impact on clients.
3. Fun and Creative Infographic Marketing - Infographic marketing that is fun and creative can make products more appealing to clients, especially when it comes packaged with other promotional items.
Industry Implications
1. Advertising & Marketing - This industry can leverage summer-themed promotions, offering event and seasonal campaigns as well as unique packaging designs for promotional products.
2. Food & Beverage - This industry could leverage creative infographic marketing to increase sales, especially during the summer months when customers are more likely to be looking for refreshing items.
3. Retail & Consumer Goods - Businesses in this industry could incorporate infographic flavor labels and other similar features into their promotions to make them more interesting and exciting for customers to take part in.
3.1
Score
Popularity
Activity
Freshness
