Project Runway Chooses Michelle Obama
Going Like Sixty — August 28, 2008 — Fashion
References: usmagazine
Michelle Obama gets the fashion nod from Project Runway judge Tim Gunn. "No contest, Michelle."
He thinks Mrs. McCain needs a makeover, while Mrs. Obama shows class and American style. Gunn says he loves her approachable look.
On the other hand, he says Cindy McCain has a button-down look that makes her look duct taped. He then weighs in with this pithy observation that "Fashion is a metaphor for personality."
Implications - Either way, featuring Michelle Obama and her wise wardrobe choices on the show will definitely increase the First Lady buzz that is taking the nation by storm. Whether you're into her style or not, Michelle Obama is slowly weaving her way into all sorts of media coverage.
He thinks Mrs. McCain needs a makeover, while Mrs. Obama shows class and American style. Gunn says he loves her approachable look.
On the other hand, he says Cindy McCain has a button-down look that makes her look duct taped. He then weighs in with this pithy observation that "Fashion is a metaphor for personality."
Implications - Either way, featuring Michelle Obama and her wise wardrobe choices on the show will definitely increase the First Lady buzz that is taking the nation by storm. Whether you're into her style or not, Michelle Obama is slowly weaving her way into all sorts of media coverage.
Trend Themes
1. Political Fashion - Opportunities for fashion brands to align themselves with political figures and create collections based on their style.
2. Personality-based Fashion - Opportunities for fashion designers to create clothing that reflects the personality of the wearer.
3. Approachable Style - Opportunities for fashion brands to focus on creating approachable and relatable styles for consumers.
Industry Implications
1. Fashion - Designers and brands have the opportunity to create collections based on the fashion choices of political figures.
2. Media - Media outlets can capitalize on the buzz surrounding the fashion choices of political figures, particularly the First Lady.
3. Marketing - Marketing professionals have opportunities to align fashion brands with political figures and create personality-driven campaigns.
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