'Indiegogo Marketplace' is a Place to Purchase Inventive Products
Laura McQuarrie — October 17, 2017 — Business
References: indiegogo & digitaltrends
The Indiegogo Product Marketplace is a new place for consumers to find and purchase a variety of innovative products that have been successfully brought to life via the crowdfunding platform. On the Product Marketplace, users may browse for products in a range of categories, including wearables, tabletop games and sustainable technology. As Indiegogo also supports a number of community projects on wellness, education, animal rights and more, users may also choose to support a number of causes.
Crowdfunding platforms like Indiegogo and Kickstarter have been successful in helping to raise millions of dollars for some ideas. Now, the power of crowdfunding is being leveraged to create new shoppable platforms, partnerships, and collaborative campaigns that encourage greater interactions between backers and project creators.
Crowdfunding platforms like Indiegogo and Kickstarter have been successful in helping to raise millions of dollars for some ideas. Now, the power of crowdfunding is being leveraged to create new shoppable platforms, partnerships, and collaborative campaigns that encourage greater interactions between backers and project creators.
Trend Themes
1. Crowdfunded Product Marketplaces - Crowdfunding platforms are creating new shoppable platforms, partnerships, and collaborative campaigns, leveraging the power of crowdfunding to encourage greater interactions between backers and project creators.
2. Innovative Consumer Products - Indiegogo's Product Marketplace offers consumers a range of inventive products, disrupting the traditional retail model.
3. Impactful Cause-based Commerce - By supporting community projects on wellness, education, animal rights and more, Indiegogo's Product Marketplace enables consumers to make purchases that support their values and disrupt the traditional retail model.
Industry Implications
1. E-commerce - Crowdfunded Product Marketplaces disrupt the traditional retail model and offer a new avenue for e-commerce.
2. Crowdfunding - Indiegogo's Product Marketplace leverages the power of crowdfunding to offer consumers access to innovative products while enabling project creators to build a customer base.
3. Social Impact - By supporting community projects on wellness, education, animal rights and more, Indiegogo's Product Marketplace offers a new avenue for social impact-focused commerce.
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