The Pro Plus 'Stay Alert' Ads Will Have You Wide Awake
Emily Evans — May 27, 2011 — Marketing
References: proplus & adsoftheworld
If you've ever found yourself waking up having had your friends doodle on you, you'll certainly be able to relate to these quirky Pro Plus 'Stay Alert' ads. Not only do these ads seem to jump off the page, but they actually do a great job at displaying why we as consumers need this fatigue-defying product.
Three Pro Plus 'Stay Alert' ads were released in this series by advertising agency JWT in London, United Kingdom. Each of the ads created for the U.K.-based fatigue relief company are laughable and communicative. Many people can relate to the scenarios depicted within each of the print ads -- and if you can't relate, at least you can still see the humor in these ads!
Three Pro Plus 'Stay Alert' ads were released in this series by advertising agency JWT in London, United Kingdom. Each of the ads created for the U.K.-based fatigue relief company are laughable and communicative. Many people can relate to the scenarios depicted within each of the print ads -- and if you can't relate, at least you can still see the humor in these ads!
Trend Themes
1. Fatigue-defying Products - The trend of developing products that help combat fatigue will continue to grow as more consumers prioritize wellness in their daily lives.
2. Quirky Advertising Campaigns - The trend of creating memorable and humorous ads that resonate with consumers will continue to evolve as companies seek to stand out in a crowded market.
3. Relatable Advertising Content - The trend of using everyday scenarios in advertisements to create a connection with consumers will continue to be effective in capturing attention and driving sales.
Industry Implications
1. Wellness - Companies in the wellness industry can create new products that address fatigue and promote alertness, catering to consumers who prioritize health and wellness in their daily lives.
2. Advertising - The advertising industry can develop more humorous and memorable campaigns that resonate with consumers and capture their attention in a crowded market.
3. Consumer Goods - Companies in the consumer goods industry can create relatable advertising content that connects with consumers and highlights the benefits of their products, driving sales and fostering brand loyalty.
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