Mike Weldon — January 28, 2006 — Lifestyle
References: ephemeranow & boingboing.net
Brought to you by the American Meat Institute in 1946, this Pro Meat Add shows you an image that probably wouldn't be so appetizing in today's market. It's interesting to look at the imagery to realize just how far we've changed when it comes to our expectation for photoshopped food images, like those you see when you look at the oh-so-perfect images of your favorite fast-food chain's burgers.
Implications - The face of advertising and marketing has changed significantly over time. Where ads were once about conveying information about a given product in a simple and direct manner, ads of today are more focussed on how the message is sent, as opposed to what the message is. Consumerism is driven by the way a product is packaged and presented rather than what the product is, so ads that use gimmicks like shocking imagery are more impactful for consumers.
Implications - The face of advertising and marketing has changed significantly over time. Where ads were once about conveying information about a given product in a simple and direct manner, ads of today are more focussed on how the message is sent, as opposed to what the message is. Consumerism is driven by the way a product is packaged and presented rather than what the product is, so ads that use gimmicks like shocking imagery are more impactful for consumers.
Trend Themes
1. Marketing Evolution - The evolution of marketing from simple and direct messaging to message delivery through gimmicks provides opportunities for disruptive innovations in branding and advertising.
2. Perception of Appetizing Imagery - The changed perception of appetizing imagery from unedited natural photos to photoshopped and stylized images provides opportunities for disruptive innovations in food photography and visualization.
3. Consumer Behaviour in Advertising - The shift in consumer behaviour to be more impacted by the presentation than the product provides opportunities for disruptive innovation in the advertising industry.
Industry Implications
1. Marketing and Advertising - The evolution of marketing and advertising provides opportunities for disruption in branding and advertising.
2. Food Photography and Visualization - The changed perception of appetizing imagery provides opportunities for disruptive innovations in food photography and visualization.
3. Consumer Goods - The shift in consumer behaviour towards the presentation of the product provides opportunities for disruptive innovation in the advertising and marketing of consumer goods.
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