Sankalpa’s Vibrant Printed Yoga Pants Support Indie Artists
Laura McQuarrie — May 13, 2017 — Lifestyle
References: livesankalpa & kickstarter
With the rise of athleisure styles, all-black activewear has taken over the closets of many athletic enthusiasts—but Sankalpa is of the opinion that “too many people work out and do yoga with a boring black mat and black leggings,” so it is introducing a series of boldly printed yoga pants.
The spirit of community and generosity are deeply rooted in the practice of yoga, as well as the heart of conscious, collaborative companies like Sankalpa. Currently, the company is best known for producing a range of unique artist-designed yoga mats, but it is now expanding its offerings with a line of artist-designed yoga pants.
These new, vibrantly printed yoga pants are being introduced to the world on Kickstarter. With the same care that it puts into the making of its high-performance, eco-friendly yoga mats, Sankalpa crafts its vividly printed yoga pants with high-quality microfibre yarn that is breathable, quick-drying and ultlra-comfortable for a variety of physical activities.
Alongside beautiful high-quality prints of chakra patterns, universe motifs, feathers and mandalas, Sankalpa is also launching a few limited-edition designs that will be exclusive to those who support the Kickstarter project. In working with an incredibly talented community of artists around the world, Sankalpa makes it so that the purchase of its unique yoga pants directly help to support the work of indie artists from around the world, like Australia’s Cameron Gray and Ryan Blume from Los Angeles, California.
Best of all, early backers who make a pledge to the crowdfunding campaign have the chance to receive a pair of pants of their choice, plus a yoga mat to match at a generously discounted rate.
The spirit of community and generosity are deeply rooted in the practice of yoga, as well as the heart of conscious, collaborative companies like Sankalpa. Currently, the company is best known for producing a range of unique artist-designed yoga mats, but it is now expanding its offerings with a line of artist-designed yoga pants.
These new, vibrantly printed yoga pants are being introduced to the world on Kickstarter. With the same care that it puts into the making of its high-performance, eco-friendly yoga mats, Sankalpa crafts its vividly printed yoga pants with high-quality microfibre yarn that is breathable, quick-drying and ultlra-comfortable for a variety of physical activities.
Alongside beautiful high-quality prints of chakra patterns, universe motifs, feathers and mandalas, Sankalpa is also launching a few limited-edition designs that will be exclusive to those who support the Kickstarter project. In working with an incredibly talented community of artists around the world, Sankalpa makes it so that the purchase of its unique yoga pants directly help to support the work of indie artists from around the world, like Australia’s Cameron Gray and Ryan Blume from Los Angeles, California.
Best of all, early backers who make a pledge to the crowdfunding campaign have the chance to receive a pair of pants of their choice, plus a yoga mat to match at a generously discounted rate.
Trend Themes
1. Artist-designed Activewear - Companies can explore collaborations with independent artists to create unique designs for their activewear lines.
2. Limited-edition Products - Limiting the availability of certain designs helps create exclusivity and encourages customers to make a purchase before it's too late.
3. Socially Conscious Consumerism - Consumers are increasingly interested in purchasing from companies that align with their values and contribute to a larger cause, like supporting indie artists.
Industry Implications
1. Athletic Retail - Retail brands can partner with independent artists to design unique, limited-edition activewear to appeal to consumers' desire for exclusive and vibrant workout attire.
2. Crowdfunding - Crowdfunding platforms can target companies that create socially conscious products, like Sankalpa's artist-designed yoga pants, to help them bring their innovative ideas to life.
3. Artisanal Products - Companies that produce artisanal products, like handmade yoga mats and artist-designed activewear, can tap into the growing trend of socially conscious consumerism and support independent artists while providing unique products to consumers.
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