Airbnb's Print Travel Ads Introduce Animals to New Homes
Laura McQuarrie — May 14, 2016 — Marketing
These print travel ads from Airbnb use quirky animal characters to emphasize that it helps people to find a home anywhere. The ads illustrate this concept by taking animals out of their natural environments and transplanting them somewhere entirely unexpected. For instance, a small pig can be seen sitting comfortably in a fishbowl, while an octopus looks equally as happy sitting in a mouse hole.
Rather than complicating the message of the campaign with additional text, the logo and corporate slogan ("Belong Anywhere") are the only other additions that enhance the meaning of the images in these playful print travel ads.
As many brands are now attempting to integrate high-tech marketing solutions that will appeal to young consumers, large e-commerce companies are revisiting some of the more low-tech and traditional forms of advertising, including print marketing.
Rather than complicating the message of the campaign with additional text, the logo and corporate slogan ("Belong Anywhere") are the only other additions that enhance the meaning of the images in these playful print travel ads.
As many brands are now attempting to integrate high-tech marketing solutions that will appeal to young consumers, large e-commerce companies are revisiting some of the more low-tech and traditional forms of advertising, including print marketing.
Trend Themes
1. Low-tech Marketing - Opportunity to revive traditional forms of advertising instead of high-tech solutions for young consumers.
2. Animal Advertisements - Opportunity to utilize quirky animal characters in marketing campaigns.
3. Visual Minimalism - Opportunity to simplify messaging in advertising through minimalist visual designs.
Industry Implications
1. Hospitality Industry - Opportunity to utilize creative advertisements to attract more guests and differentiate from competitors.
2. Travel Industry - Opportunity to incorporate animal-themed advertising to appeal to families and animal-lovers.
3. Printing Industry - Opportunity to develop more creative print marketing solutions for businesses.
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