Colombian Food's Functional Print Ad Shares an Old Technique
Laura McQuarrie — May 13, 2019 — Lifestyle
References: sanchobbdo.co & designtaxi
For Colombian Food, the Sancho BBDO advertising agency created a unique print ad that shares an age-old Colombian technique for ripening avocados. Most avocado lovers know how difficult it can be to tell exactly when the fruit is ready to be enjoyed and this functional print advertisement has the potential to serve as more than just a handy guide.
While the Colombian Food print ad does depict a ripeness color scale, the newspaper page itself can be torn out and used to wrap an avocado until it changes color. As indicated by the color scale on the page, a light green color means that the fruit is ready to be enjoyed with a salad, while a darker shade yet makes the best guacamole.
While the Colombian Food print ad does depict a ripeness color scale, the newspaper page itself can be torn out and used to wrap an avocado until it changes color. As indicated by the color scale on the page, a light green color means that the fruit is ready to be enjoyed with a salad, while a darker shade yet makes the best guacamole.
Trend Themes
1. Functional Print Ads - Exploring the potential for functional print ads that serve a purpose beyond traditional advertising.
2. Utilizing Sustainable Packaging - Combining eco-friendly packaging with functional design to create a memorable customer experience.
3. Innovative Food-related Advertising - Integrating unique and creative advertising strategies in the food industry to capture consumers' attention and stimulate interest.
Industry Implications
1. Food and Beverage - Embracing innovative advertising approaches to capture consumers' attention and differentiate from competitors.
2. Print and Design - Pushing the boundaries of traditional print advertising and design to incorporate sustainable and functional elements.
3. Agriculture - Incorporating technological advancements and creative marketing strategies to increase consumer demand for fresh produce.
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