All of Primera's Products Feature Plant or Fruit Seeds as Ingredients
Laura McQuarrie — May 28, 2019 — Fashion
References: primera.co.kr & allure
Primera is a skincare line from K-beauty brand AmorePacific that's centered around various plant and fruit seeds. Seeds are so much more than a beneficial addition to the products, as they serve as the inspiration for the entire brand, which is based on that moment when a seed turns into a sprout. The brand's products are made with ingredients that are cultivated through germination energy technology, which plays a key part in capturing the nutrients during the energetic transformation from seed to sprout.
All of the brand's products are free from parabens, animal-derived ingredients, silicones, mineral oil, synthetic dyes and artificial fragrances—and the products are also mindfully packaged in sustainable glass jars, recycled paper boxes and other eco-friendly solutions. Some of the standout products from the brand will soon be introduced to American consumers through Sephora.
All of the brand's products are free from parabens, animal-derived ingredients, silicones, mineral oil, synthetic dyes and artificial fragrances—and the products are also mindfully packaged in sustainable glass jars, recycled paper boxes and other eco-friendly solutions. Some of the standout products from the brand will soon be introduced to American consumers through Sephora.
Trend Themes
1. Seed-based Skincare - Disruptive innovation opportunity: Develop new skincare products that use various plant and fruit seeds as ingredients.
2. Germination Energy Technology - Disruptive innovation opportunity: Create a technology that efficiently captures the nutrients during the transformation from seed to sprout for use in skincare products.
3. Sustainable Packaging Solutions - Disruptive innovation opportunity: Design eco-friendly packaging solutions for skincare products, such as sustainable glass jars and recycled paper boxes.
Industry Implications
1. K-beauty - Disruptive innovation opportunity: Incorporate seed-based ingredients into existing K-beauty skincare products to enhance their benefits.
2. Skincare - Disruptive innovation opportunity: Develop a new line of skincare products that prioritize using natural plant and fruit seeds as key ingredients.
3. Cosmetics Packaging - Disruptive innovation opportunity: Redesign cosmetic packaging to be more sustainable, using recycled materials and eco-friendly solutions.
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