GlassesUSA.com Launched Rainbow Themed Glasses in Celebration of Pride
Grace Mahas — May 28, 2019 — Social Good
References: GlassesUSA & GLASSESUSA.COM
With Pride Month almost upon us, GlassesUSA.com will be releasing a limited-edition collection of pride-themed glasses. The collection, titled 'Love is Love,' features six pairs of glasses in the colors of the rainbow pride flag. For every purchase from the collection, GlassesUSA.com will donate $5 to the Trevor Project, a non-profit dedicated to suicide prevention in LGBTQ+ youth.
“We designed the Love is Love-collection with the Pride Flag in mind and how each color represents the diversity of the LGBTQ+ community. In the past we’d design just one frame in the rainbow colors, but this year we’re displaying the full rainbow in different frames; it’s a way to truly celebrate the uniqueness of each individual. The happy, vibrant color-trend this summer is an added bonus.” said Hadar Nussbaum, Designer and Fashion Buyer at GlassesUSA.com.
The collection is funky and vibrant, making it perfect for all those wanting to celebrate Pride in style.
“We designed the Love is Love-collection with the Pride Flag in mind and how each color represents the diversity of the LGBTQ+ community. In the past we’d design just one frame in the rainbow colors, but this year we’re displaying the full rainbow in different frames; it’s a way to truly celebrate the uniqueness of each individual. The happy, vibrant color-trend this summer is an added bonus.” said Hadar Nussbaum, Designer and Fashion Buyer at GlassesUSA.com.
The collection is funky and vibrant, making it perfect for all those wanting to celebrate Pride in style.
Trend Themes
1. Pride-themed Eyewear - The release of pride-themed glasses in celebration of Pride Month presents an opportunity for brands to tap into the LGBTQ+ market and show support for the community.
2. Supportive Fashion - The trend of brands aligning with social causes, such as donating to LGBTQ+ organizations, opens up opportunities for businesses to build stronger connections with socially-conscious consumers.
3. Inclusive Design - Designing products that cater to diverse communities, like the release of glasses in rainbow colors, can lead to new market segments and increased customer loyalty.
Industry Implications
1. Eyewear - The eyewear industry can capitalize on the Pride-themed glasses trend by creating limited-edition collections and partnering with LGBTQ+ organizations.
2. Non-profit - Non-profit organizations, like the Trevor Project, can leverage partnerships with brands that release pride-themed products to raise awareness and funds for their cause.
3. Fashion Retail - Fashion retailers can embrace the trend of supportive fashion by collaborating with LGBTQ+ designers and featuring pride-themed collections to attract socially-conscious consumers.
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