Pitter-Patter-Pet Pix
Alex Covert — August 27, 2007 — Luxury
References: harukopix & trendhunter
Haruko of Pitter-Patter-Pet Pix started his career by shooting photos of zoo animals. His love of photography and animals soon transformed into a service that caters to pet lovers. Haruko runs the premier luxury pet photography studio in the United States. A photo session costs $900 and includes a private session and a 11 by 14 image.
Implications - Pets have become treasured family members, and discerning pet owners have increasingly given their four-legged friends humanlike pampering with professional portraits, spa treatments and hotel stays. These pro photos give pet owners a new way to show off their pet's esteemed place in the household and an art piece that's sure to spark conversation.
Implications - Pets have become treasured family members, and discerning pet owners have increasingly given their four-legged friends humanlike pampering with professional portraits, spa treatments and hotel stays. These pro photos give pet owners a new way to show off their pet's esteemed place in the household and an art piece that's sure to spark conversation.
Trend Themes
1. Luxury Pet Photography - The trend of pet owners spending large amounts of money on professional pet photography services has created a disruption in the traditional photography industry.
2. Humanizing Pets - The trend of pet owners treating their pets as family members has created opportunities for industries such as pet spas and hotels to provide human-like treatments and amenities.
3. Pet Portraiture - The trend of pet owners displaying professional portraits of their pets as art pieces has created opportunities for the art and home decor industries to expand their products and services.
Industry Implications
1. Pet Services - The pet services industry can expand its offerings to include luxury pet photography as a premium service.
2. Photography - The photography industry can provide specialized pet photography services to cater to the growing demand for pet portraits and custom prints at a premium price point.
3. Art and Home Decor - The art and home decor industry can create and market products targeted at pet owners, such as custom pet portraits and home decor featuring pets as a central theme.
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